Natawut Kolkayao, futures researcher from MQDC's FutureTales LAB, revealed the future business trends for 2024 at the Future Trends Forum, which is important information for entrepreneurs and investors who want to adapt and plan for the future.
1. Reimagining Aging: The aging society is rapidly aging.
We must create a society where all ages can work. Taking into account the changing social and demographic structure to facilitate access to products and services and meet the needs of people of every age group
Companies worth investing in: Companies that focus on developing innovative products, products and services, including housing and inner-city areas that better meet the needs of people of all ages.
2. Immediate self-care: Take care of your health by taking care of yourself.
93% consider health care to be their first priority. Health related business is increasing rapidly. Growing more than 10% annually
Businesses worth investing in: Workout space, healthy food, and apps that help plan lifestyles that help create good health
3. Mental health in every breath. A healthy mind is the foundation of a good quality of life.
Research reveals that problems that in the past seemed unrelated to mental health are now relevant. By 2015-2021, there will be 1 million people with mental illness in the system, and a 1°C increase in global temperature will lead to 2.2 deaths. Among psychiatric patients.
Businesses worth investing in: Businesses related to infrastructure systems for preventing, treating, promoting and restoring mental health.
4. Burnett Economy: Growth in the market for pet lovers.
Pets have become part of the family of people in urban society who need an emotional anchor and refuge.
Businesses worth investing in: Pet Grooming Business Hospital Insurance Business Including different technologies and applications which makes humans understand pets more
5. Merging the Multiverse Merging the worlds of the multiverse
Agreeing to sell personal information in the multiverse without causing disaster later
Businesses worth investing in: Businesses that can benefit from the connection between the real and virtual worlds, such as fashion products that use virtual touch technology. Restaurant companies using scent generation technology, etc.
6. The resurrection of craftsmanship, reviving the crafts market
The handicraft market is emerging amid the world of technology. Which helps fill our hearts well because something so perfect may not be what we are looking for. The new creative market can generate growth of up to 4.5%.
Companies worth investing in: Small manufacturers that can use the Marketplace platform can have the space to build their own brand and grow their business quickly.
7. The personal path to spirituality leads the country with the Motelo economy
In a society that pressures us to succeed, it makes us focus on success and not on the method. Therefore, everything should support our confidence. To create encouragement in life
Businesses worth investing in: Support businesses related to the faith economy. The government sector plays a role in defining the business model to be auditable and transparent. And develop it into soft power
8. Rise of odd jobs: Unconventional jobs but full of creativity.
58% of workers have more than two sources of income, and 43% of students earn income from online work. Extraordinary functions respond to the changing needs of people.
Businesses worth investing in: Service businesses that cater to the busy life of urban society will become a factor that creates more income for the new generation. This is a service-focused, regular, non-committal business. A platform was created to allow service providers and service users to easily communicate with each other, such as hiring a housekeeper. Providing services to help purchase products, etc.
9. Relaxed activity: easy, realistic social activities.
Social projects can only be implemented occasionally. This must be done continuously in order to move society to a better place.
Businesses worth investing in: Businesses related to environmental protection, waste reduction, and various platforms It is the exchange of recycled items. Or an application that helps facilitate participation in social activities, etc.
10. “Nature first” priority. Nature must come first.
We are not the only ones who want to grow the organization. Society will increasingly monitor our every action. He asked for evidence of sincerity in caring for nature, not by choice but as a means of survival.
Businesses worth investing in: Business organizations that value green spaces. Or have policies that care about the environment and there will be more support from consumers, such as building homes that reduce energy use. Investing in creating green spaces for public use, etc.
With these business trends on the agenda in 2024, we have a picture of new changes and challenges. Which organizations and investors must confront Preparing for and adapting to these trends is not only essential to maintaining business stability and growth. But it is also an opportunity to create new innovations. Which will lead our business and society towards a sustainable future
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