Microsoft teases Google Bard users with the announcement of the new Bing AI in Edge

Microsoft’s Edge could be a great Chromium replacement for Google Chrome, but the former features some pesky new rivalries: advertising Microsoft’s Bing AI chatbot while experimenting with Google’s Bard AI. As pointed out by the developer and Twitter user Victor De LucaA new developer version of Edge will now display a new Bing ad next to the Google Bard URL.

when pointing to the edge bard.google.com, a new “Compare answers to Bing’s new AI-powered” animation slide appears in the upper-right corner of the Edge title bar. Then, the text slides to the right and leaves behind a Bing icon which seems redundant considering that a similar icon is off to the right by default.

The new Microsoft Edge view appears side by side when you click the new ad icon.
Screenshot: Tom Warren / The Verge

But what seems intrusive can also be clever. What’s different about this new Bing code is that it activates Microsoft Edge’s new segmented view so you can compare answers verbatim with Google’s Bard. It’s a bit more useful than Edge’s prompts to steer you away from Chrome.

The new Bing AI ad appears on both current Mac (build 114.0.1807.1) and PC versions of Microsoft Edge developer. And it’s another sign of what might be the next big chapter in technology: how intelligent chatbots are rewriting the internet.

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