ASUS ROG STRIX Variant for NVIDIA GeForce RTX 4060 Ti 16GB GPU costs over $600, more expensive than the 4070

NVIDIA will soon release GeForce RTX 4060 Ti graphics card in 16GB flavors, starting at $499.

ASUS makes expensive NVIDIA GeForce RTX 4060 Ti GPU even more expensive with ROG STRIX variant

NVIDIA’s GeForce RTX 4060 Ti 16GB GPU may not be the performance-per-dollar when it launches, owing to the $499 US price tag which is a $100 hike over the 8GB model. To make matters worse, ASUS will launch a GeForce RTX 4060 Ti 16GB graphics card in the ROG STRIX variant which will cost an additional $100 over MSRP.

ASUS just revealed that it will be getting the ROG STRIX OC variant of the GeForce RTX 4060 Ti 16GB GPU. The 8GB model of the same card comes in at $90 over the Reference Edition’s MSRP which is set at $399. The 8GB ROG STRIX nearly matches the MSRP of the 16GB RTX 4060 Ti but wait till you hear what ASUS is charging you for the 16GB ROG STRIX RTX 4060 Ti variant. As I mentioned ITthe company will charge 4,699 Chinese yuan, equivalent to 650 US dollars.

The reference MSRP for the graphics card within China is set at 3999 RMB or $550 USD but the 800 RMB mark for the ROG STRIX means it will cost more than the RTX 4070 making it a really bad deal. That’s a 17.5% increase in price and if the same premium were charged in the US, that would result in pricing between $580 and $600 for US residents. And it’s not like the card delivers a huge performance boost with the ROG STRIX OC variant.

in TechpowerUP’s review of the ROG STRIX RTX 4060 Ti 8 GBThe card delivered only 4-5% better performance, and the massive 2.5-slot cooler and triple fan only resulted in temperatures 3.5°C cooler than competing dual-core cards. The 4060 Ti doesn’t require such huge coolers and even the Dual OC variant from ASUS itself ran at just under 55 degrees Celsius. Better to just buy the base MSRP model and you’ll actually get the same performance and even a more compact design to work with. I think 3-slot coolers are useless for a GPU of this level.

Also, AIBs don’t seem to be showing much excitement around the 16GB variant either. Andreas Schilling from Hardwareluxx Talk to a few vendors and it seems most manufacturers won’t be promoting the card and will only have a few models available at launch compared to the RTX 4060 Ti 8 GB series. We’ve also had similar conversations with AIBs and from what we’ve learned, most AIBs won’t sample the card because they already know that consumers aren’t going to line up on that model and there won’t be anything good to talk about.

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The GeForce RTX 4060 Ti with 16GB of graphics memory should have only one goal: to calm those critics who find 8GB not enough (I’ll tell you a little secret: it’s true!). But the better-equipped model is not very attractive in terms of price and location.

– Andreas Schilling 🇺🇦 (@aschilling) July 6, 2023

The NVIDIA GeForce RTX 4060 Ti will hit shelves on July 18th with a starting MSRP of $499 USD. It will only come in customized models. In NVIDIA’s official benchmarks, the company itself showed small single-digit gains for the GeForce RTX 4060 Ti 16GB graphics card, the card is for 1080p gaming. So if you’re planning to play at 1440p, you’ll basically have to use DLSS while the higher video VRAM buffer will only provide small gains, often at minimum frame rate.

NVIDIA GeForce RTX 4060 Ti 8GB Graphics Performance (Official):

16GB NVIDIA GeForce RTX 4060 Ti Graphics Performance (Official):

The advantageous case for the 16GB RTX 4060 Ti could be stable deployment and AI performance. Since LLMs and DNNs require a large frame buffer, this card can be considered a valuable addition for those who invest in these workloads. RTX 4000 SFF Ada costs over $1000 so getting a 4060 Ti for half the price with 16GB VRAM can be great for such users because you get some crazy AI capabilities thanks to the Ada architecture but in addition a 16GB card with The 128-bit bus will not provide much improvement.

The 8 GB NVIDIA GeForce RTX 4060 Ti has already failed to entice a large audience of buyers, so we suspect that an alternative that charges $100 more for twice the cache will be a hit for the green team.