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During the time when the sun meets the earth at Ban Pa Sak Thong CHANEL in Chiang Rai Province held a cocktail party for artists who are making art all over Thailand. Who traveled to attend the International Exhibition of Contemporary Art in Thailand, Chiang Rai 2023, which was held for the third time in Thailand, with special activities such as an outdoor film screening CINEMA FOR ALL PAVILLION sponsored by Chanel. Creating opportunities for local artists to exchange knowledge in various fields of art. Which leads to the development of local creative businesses to the global level in the future. The event also honored Academy Award-winning actress Tilda Swinton. Who flew above the sky to attend this event specifically as a brand ambassador for Chanel and it is also a reunion of her and Jay Apichatpong Weerasethakul Thai director, Palme d'Or winner

Aside from Tilda and Jay at this welcome cocktail party, there were also Thai friends of the house like Mark – Prin, Meo – Nittha, Paebo – Thitia, Saksit – Chutimon, Jimmy James – Teradon, Premi-Wepawi, and P-Iknari who attended the cocktail party welcome at this time. In addition to exchanging views and stories about art and culture with two curators who served as artistic directors of this year's Thailand Biennale, Rirkrit Tiravanija and Kritia Kawong, as well as a group of local artists. Before participating in the outdoor film screening activity CINEMA FOR ALL PAVILLION on January 5, 2024 at Ban Mae Ma School. Chiang Saen District Chiang Rai District which collects rare films from around the world selected by Josh Siegel, Curator at the Museum of Modern Art, New York City Come and show it for display at the event as well.

For a cocktail party for artists and important guests organized by CHANEL at that time. It was not just a general welcome party. But it is an important event that enhances vision. It reflects the image of standing in support of the art world for a long time and is one of the brand's DNA since the days of Gabrielle Coco Chanel, long live Mademoiselle, the founder of this French fashion house. Until now, when Virginie Viard now takes over the reins of the brand. This can be said about the welcome cocktail party hosted by Chanel this time. It also serves as a small space. It allows the creativity of groups of artists to fully exchange and interact with each other to lead to new inspiration that can push the art industry and fashion industry forward which is very important.

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