JKN sold 50% of the shares of the company that owns the rights to Miss Universe to whom? The answer is “Latin American billionaire.”

After JKN or JKN Global Group Public Company Limited has informed the Stock Exchange of Thailand that JKN Global Content, a subsidiary in which the Company holds 100% of the total number of shares, has proceeded to sell common shares in JKN Legacy, a subsidiary in which Miss Universe Organization operates (MUO) owns the rights to Miss Universe.

give to Legacy Holding Group USA Inc., 500 shares, par value US$0.0001 per share, representing 50% of JKN Legacy's total shares, with a total trading price of US$16,000,000 (about 581,920,000 baht). Everyone has questions about Legacy Holding Group. Who is USA and how will it influence the direction of Miss Universe?

JKN recently revealed details that investors own 50% of JKN Legacy shares. The copyright holder of the Miss Universe Contest is Legacy Holding Group, which owns “Raul Rocha Cantu” A billionaire business owner in the oil fields, hotel and real estate businesses, and a private jet airport, he serves as the company's Chairman and CEO.

And the details in the news say so, too “Raul Rocha Cantu” This Latin American billionaire led Legacy Holding Group in a variety of industries for more than 35 years in five regions around the world, including real estate. Industrial Business Energy Business Medical Business Industrial Area Marketing Business Service Business, Aviation Business, Automotive Business Entertainment Business, etc.

The change that will definitely happen for Miss Universe is that Miss Universe will establish its headquarters in Mexico, the third location, to be responsible for taking care of the business in North America and South America. The main office in Thailand is responsible for the operations of Miss Universe in Thailand and all Asian countries and other countries. The office in New York, USA is responsible for managing the MUO brand (brand management) and developing the skills and capabilities of artists and beauty queens (talent). Development)

Additionally, Raul Rocha Cantú will bring years of business management experience. Come support MUO's business by giving the rights to produce products, services or brands under the Miss Universe brand to entrepreneurs in the country. “Latin America” ​​with interest

Raul Rocha, Chairman and CEO of Legacy Holdings Group and joint venture partner of JKN Legacy, emphasized that Legacy Holdings Group is ready to provide its experience and expertise in business operations to develop Miss Universe while generating revenues. The base level 10 acquisition model will make value The business of Miss Universe has increased many times over the present time. And get a more comprehensive process than organizing a beauty pageant. Therefore, the Miss Universe brand has been further expanded to include all five groups of products and services:

1. Spa and skin care
2. Cosmetics
3. Perfumes
4. Swimwear and underwear
5. Drinks

Prior to today's sale of Miss Universe's management company shares, in October 2022, JKN reached an agreement with IMG Worldwide, LLC, a subsidiary of Endeavor Group Holdings, Inc., to purchase the company. Not to exceed US$14 million (not to exceed 550 million baht) and a copyright contract for another US$6 million (not to exceed 250 million baht), and the total investment value not to exceed US$20 million or approximately 800 million baht. Before 2023, JKN will face a debt default problem. Which led to the filing of an application for business rehabilitation before the Central Bankruptcy Court. To solve the liquidity problem that occurs with the company, and it may be the part that leads to the sale of part of the shares of the company that owns the rights to Miss Universe today.