Have you ever felt that searching for information on Google is no longer what it used to be?
There's new research from Germany that says Google search is full of SEO spam! By a research team from the University of Leipzig Bauhaus-Weima Center for Big Data Analysis using Artificial Intelligence It looked at more than 7,392 product reviews on Google, Bing and DuckDuckGo over the course of the year, then analyzed the results to see if searches had changed for the worse.
What they found was that the content data contained low-quality data. Especially product reviews that try to seduce users so that they cannot find the information they are looking for. Most search results turn out to be “SEO spam” and product reviews.
SEO spam is content designed to increase a website's ranking in search engine results. But it does not provide any useful information to the user. This often uses techniques such as keyword repetition. Writing low-quality content and creating fake links
The report also notes that SEO spam is a never-ending war, despite efforts by Google, Bing, and DuckDuckGo to stamp it out. But it only made the situation better temporarily.
There are also reports from other researchers. It is worth noting that Google suffers from spam. For example, Search Engine Land announced that Google was subjected to a massive spam attack in December 2023 that lasted for several days.
This affects the use of Google by people who use the search engine regularly because there is a lot of spam making us waste more time than before to find the information we need. We may miss important information, news, or accurate search results. Because I found only spam.
Although Google is still the largest search engine today, if Google does not improve its spam problem. This may affect reliability and future use. Which people may turn to to request information from artificial intelligence more…
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