The French Embassy organized a night in Paris to welcome the 2024 Paris Olympics (Paris 2024), a global sporting event that will take place in mid-2024 and marks the centenary of France returning to host the event again.
As for hosting the Paris 2024 Olympic Games (Paris Olympics 2024), it is the third time that France has hosted. The first time Paris hosted the competition was in 1900, and the next time was in 1924 or 100 years ago. Therefore, the atmosphere of preparation in Paris at this time is filled with an atmosphere of happiness, fun, excitement, vitality and activity. Joy all over Paris and every city in France
Punyaphat Chayinthu, Group Creative Director of Plan B-Eleven Co., Ltd., who is involved in managing the broadcast rights. Paris 2024 Olympic Games and official marketing management rights in Thailand in cooperation with Dentsu Inc. (Denstu Inc.), Japan. Interesting information regarding this global sporting event has been provided as follows.
The 2024 Paris Olympics (Paris Olympiad 2024) will be held from July 26 to August 11, 2024. This year's event will focus on the efficient and limited use of resources. There are 10,500 athletes competing (out of 11,092 at the Tokyo 2020 Olympics), 32 sports and 329 competition categories.
“Liberty, Equality and Fraternity” is the basic national philosophy of France and is interspersed with various symbols. Such as logos, medals, and the number of female athletes competing. This will be the first time in the history of the Olympic Games that the number of female and male athletes will be equal, 50:50. The host country is also trying to minimize the construction of new permanent buildings. Giving importance to the use of renewable energy, including reducing the release of carbon dioxide that causes global warming (Greenhouse Effect).
She has chosen the mascot for the Paris 2024 Olympic and Paralympic Games, Phrygis, which is based on the Phrygian helmet as a symbol of freedom. In Phrygia it was worn by ancient Greek empires in present-day Türkiye as a symbol of freedom. Who stood side by side with the French in the French Revolution in every important period of history
As for the medals of the 2024 Paris Olympics (Paris 2024) competition, they are the work of the famous French designer Philippe Starck (Philippe Starck), who makes a difference. Because one medal can be divided into four independent medals, Stark saw that behind an athlete's success there are many unseen forces that help push him to success. Therefore, the medals are designed to be “shared” so that athletes can pass on the pride of their victory to their loved ones.
The Olympic Games Paris 2024 (Olympics Paris 2024) are presented under the concept of making the Olympic Games an accessible sporting event for everyone. Since the opening ceremony of the competition held on the Seine River. This will be the first time in the history of the Olympic Games that the opening ceremony will be held outside the stadium. A total of 10,500 participating athletes from all over the world will be paraded on river boats around Paris. Through the various sports stadiums that will be used in these Olympic Games to symbolize the opening of the competition
Sports fans will have the opportunity to watch parts of the opening ceremony without paying admission tickets. More than 600,000 sports fans are expected to attend the opening ceremony.
To make the opening ceremony of the Summer Olympic Games exciting, beautiful and attract the largest number of people to watch in the history of the Olympic Games. The boat will sail past Paris's most important landmarks, including Notre Dame Cathedral, the Musée d'Orsay, the Louvre Museum, the Pont Neuf (the oldest bridge in Paris), the Pont Alexandre Trois (the bridge connects the Eiffel Tower side to the Champs-Élysées side), the Grand Palais and the Eiffel Tower.
Historic Paris landmarks such as the Eiffel Tower (La Tour Eiffel), the Palace of Versailles (Château de Versailles), the Place de la Concorde, the Champs-Élysées, the Avenue des Champs-Élysées, and the Seine River (La Seine) will serve as the backdrop for the Olympic and Paralympic Games, Which will be broadcast around the world and is expected to boost the country's tourism economy.
The 2024 Paris Olympiad (Paris Olympiad 2024), although it will be redesigned with a new concept, new sports and new athletes. But what is the same thing that happened in all the past Olympics? It is one of the biggest stages in the world, and an opportunity to showcase the potential of every athlete. Including showing the political symbols of the great powers through sports. It is an important opportunity for the host to present what is called a soft power projection.
Ms. Avi Lubin, Counselor for Culture and Cooperation, French Embassy in Thailand, revealed that France and its people have begun to prepare in various fields. The Paris 2024 Olympiad (Paris Olympiad 2024), more than 6 years ago, is showing great enthusiasm and enthusiasm to welcome everyone to France and Paris next July 2024.
“In addition to preparing to welcome people from all over the world who will visit Paris, people in the French business sector including famous influencers in France are now showing their solidarity. Conveying the identity of French style in every dimension comes as a result of work and cooperation that will continue to see moves, such as joint support as a global sponsor such as LVMH, which has famous brands in different types of businesses under its umbrella such as Louis Vuitton, Christian Dior, and also launched Celine companies, Givenchy, Fendi, Bvlgari, Tiffany & Co., Tag Heuer, Hublot, and others, created campaigns to connect with people around the world through the fashion dimension. Related to the content of the Olympic competition, there are activities to enhance popularity by working with famous athletes, as Berluti participated in the design and management of the sportswear department, Sephora and Moët & Chandon, or with Philips Starck, the international French designer. “Design a medal under the concept of 'made' to share”, Mathieu Lehanneur, the famous person who designed this innovative design of the torch, etc., as a Frenchman in Thailand We hope that the Thai people will enjoy watching this world-class sporting event together.
Plan B Eleven, which co-manages the live broadcast rights for the Paris 2024 Olympic competition and official marketing management rights in Thailand with Dentsu Inc. (Denstu Inc.) Japan's live broadcast copyright holder officially invites Thai people all over the country to be part of the “2024 Paris Olympics” sports festival and send encouragement to Thai athletes to win medals. In the competition, which will be held from July 26 – August 11, followed by the Paralympics on August 27 – September 8, 2024, under the “Best of the Best” concept, which divides communication into 5 stages:
- Phase 1: “Best of Sports Festival” from April 17 to June 16. 100 day countdown
- Stage 2: “Best Athletes” June 16 – July 26.
- Stage 3: “Best of the Competition” July 26 – August 11.
- Stage Four: “Maximum Success” August 11 – 27
- Stage 5: “Best of Metahumans” from August 27 to September 8, 2024, the most exciting moment in the lives of Paralympic metahumans. To claim the throne on the world stage