Hungry and thirsty man game
wipe up
Analog band
Love magic for voice actors
Murder?
Lottery redemption process
This is a list of Netflix original Thai movies and series from the past year. By the Thai creative team for Thai viewers and you can count 6 contents that you can be proud of and there are many very successful genres.
Hunger is oneNew MovieBy the Thai director because besides success within the country it was also very popular among international audiences and rose to first place in this category.filmsNetflix in 51 countries, not counting murder? filmsComedy in the local dialect that is spoken asfilmsThe good scenes won the hearts of Thai viewers to some extent.
This is a collaboration between Thai production teams. Through a world-class streaming platform, it will bring the local Thai language to viewers in 180 countries around the world. Their 'catchy' success has led to the question 'Next on Netflix?' What's their next step with Thai originals?
Sin Yongyut Thongkhon, Director of Content Management, Thailand One of the mechanisms for original Thai content to appear on Netflix. Sit down with us to tell us about your past successes. And take us to see what happens on Netflix from now on.
How do you feel aboutfilms Some Thai series on Netflix last year
Personally, I feel happy and happy. As a worker who has worked with Thai production teams for a long time the production team is very enthusiastic and amazing. But there is still a lack of sufficient resources to create content. When Netflix supports production resources, it makes the production team's work better. Many pieces of content as expected. Many of the pieces exceeded expectations.
What I'm very happy about is thatfilmsThe ingenuity of the Thai people has won the attention of the Thai people. It is the main goal to be communicated and the cooperation with Netflix makes the work of the Thai people more visible.
Currently, which Thai asset is considered the most “successful” and why do we think it is successful?
Every content delivered on Netflix is tracked for response, success, and audience interest, such as: filmsAbout the Hungry game, in which the team tries to analyze the factors for its successfilmsThis issue has been found to come from the fact that movies present stories through food. And eliminating the problem of “class”, which is a global problem.filmsThis is of interest to many countries. There is another factor, which isfilms“Hunger, especially “language”films“This is the carrier of different cultures hidden with work and released to the eyes of the world
Even if you can see the formula for success.filmsSuch stories are intended to target international audiences, but the successful formula is…filmsOne story goes for wearfilmsAnother matter but it will be used as a template for future content creation.
As a curator of Thai content for many years what are the plans this year?
Netflix Thailand's content plan last year was divided into two types. The first type is that the team will search for content that Thais want to watch. The second type is that Thais should watch it but no one has yet. The last would be to buy the rights to the show.films Series, dramas and other different camps on Netflix. In addition, Netflix Thai is trying to create more premium content. Or try creating new content for Thai people to see the popularity trend among your target group.
Netflix Thai's homework is to think about making things better than before. Or provide good content for Thais to watch on Netflix We also need to consider trying new content to give Thai people the opportunity to taste more diverse content from Netflix.
Last year, Thai Netflix had a lot of local content. Is there still a plan for this year?
This year, Next on Netflix aims to offer specific local contentfilms Many high-quality series from different parts of the world are offered on Netflix. Like Thailand, there will be 7 series ready this year.filmsAnother story is present in the Next project on Netflix under the concept of “a treat for the heart, bigger than before” with something special added. Whether it's creating a content offering, scaling it and developing it to another level.
Out of these eight stories, which one is the main character?
This is a difficult question to answer, but we had some fun discussions with the team about the criteria for selecting content that should be fun, emotional, creative, have new ways of telling stories, and raise the bar for the use of technology. It encourages questioning things around us or asking society. Netflix Thai is trying to make the work have these three elements and Netflix Thai wants to try it.
Currently, this is a trend for many streaming service providers. Focus on original local content What's the difference between Netflix being a streaming service provider?
For project 7 series films One Story is the content each production team has sent to Netflix. Each team will have different original content. Netflix will categorize content based on viewers' interests. The creators and Netflix team worked closely to develop the format together. Netflix will finance 100% of the creation.
Netflix Thai also organizes workshops for those interested in becoming creatives. An open space for new managers to come and study. Introducing people into the entertainment industry
This year, the Thai government is promoting soft power. Since Netflix is a streaming platform, what are the discussions about exporting Thai works abroad?
Netflix is likely to soon be discussed in the government's soft power policy. Netflix is a streaming platform available in 180 countries around the world. The rights to the works were purchased from different regions so that Thais could watch them. They also export films. Thai series are already spreading all over the world with high quality pictures. A team of Thais takes an interest in creating the work because they believe in the potential of the Thai people
Where is Thai Netflix content particularly booming?
From what I've heard it's popular in Latin America. For Thai people, they tend to consume ghost or demon movies or popular Y series which have a very high viewership rate. Traveling a lot is often a problem. Social issues
Netflix Thai's priority when making films and series should be matters related to social issues. Is it just a poverty issue?
Thai Netflix does not have the order of telling stories about inequality, poverty and social problems first. It depends on whether he communicates with people or not. If it is created and communicated with people, there is no problem. But if there is no imagination in this area, it may be blocked. Maybe we need storytelling strategies to touch people's hearts. Hunger is a good example of this.
How are Thai films and series performing internationally, should we put pressure on them?
this is the beginning. This is the first step, and if we can move forward that will be good. Now we have to win the hearts of the Thai people first. And the move toward creating more diverse content for viewers to choose from so viewers can expand their viewing tastes gives creators the opportunity to do something new. It strengthens the Creator even more. But rest assured that what we do is 100 percent Thai.
All of this requires adjustments and takes time. There is no successful formula for doing this. But overall better.
The entertainment industry in South Korea is very huge. Do we see him as a competitor?
Maybe you won't compete because the truth is different. But how to achieve popularity for Thai content? Moreover, Thai Netflix originals have just started. It is different from Korea, which has been working in this field for more than 10 years and has experience in filmmaking. And a large number of series like South Korea makes the audience base strong. Which the Thai production team should put more effort into. In addition, there is the issue of the audience being aware of the actors and the culture, and these things are promoted in every way. Therefore, it will take time for Thailand to be able to share South Korea's popularity.
As for Thai content, there may not be as much as South Korea for viewers to choose from.
What challenges do we face this year?
We're talking like we did 20 years ago, and we want people to choose to watch Thai content. The challenge is how to get people who use Netflix to watch Thai content.
What would you like to say to people watching the Next on Netflix party this year?
Film series There will definitely be more variety. Is there anything you haven't seen before? The scale will be bigger, heart-warming, and certainly bigger than before.
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