Mr. Victor Hsieh, Chairman and CEO of Nestlé Indochina, revealed, “As a good food for good life company, we are committed to driving the strategy of delivering good things. For consumers and for our planet, Nestlé Pure Life is one of the key brands that truly reflects this strategy.” extremely good.
As a global drinking water brand, Nestle Pure Life not only offers products that meet the needs of Thai consumers. But it also gives importance to sharing with the new generation and therefore, the brand image has been modified to be modern. We are very proud to launch our latest summer campaign that takes our brand communication with consumers to the next level. It will make the atmosphere infinitely refreshing throughout this summer.”
“Nestle Pure Life wants to create excitement this summer,” said Ms. Naritha Wipuliasek, Executive Director, Drinking Water Business Unit, Nestlé (Thailand) Limited. By creating a new wave of refreshing experiences for Generation Z individuals using the music collaboration strategy. Join the music for the first time with Sunray Music in Nestle Pure Life Fresh No Limit, the biggest summer campaign of the year.
In addition, we have revamped the Nestlé brand. Pure Life has spread around the world in the past five years, highlighting the concept of The Ripples of Life, which reflects the brand's values. Who believes that small things can create big changes? It's like a vast ripple of water. The same applies to Nestlé Pure Life's commitment to sending waves of freshness to the Thai people. Passes the Swiss standard quality drinking water using Intelligent Micro Filter technology.
Exclusive to Nestlé Filtration down to 0.2 microns, ready to create a ripple effect in society. To make a good difference in the world through sustainability activities in restoring and nurturing water resources in Thailand At Nestlé Pure Life has been doing this for over 8 years and with this global concept, we have unveiled a new and modern packaging design. We will organize several activities with James Jirayo and BUS artists that will create new experiences that will resonate with Gen Z consumers throughout this summer.”
Mr. Songyot Sukmakanan, CEO, Sunray Music Company Limited, said: “We are very happy to partner with Nestlé Pure Life on this campaign. This is to reach the target group of teenagers and the new generation. We have worked together every step of the way since the beginning. Talking about this concept and desired results which is the problem in making this song should reflect the identity of Nestle Pure Life, which never stops providing high quality drinking water with limitless pure water, and still maintains the identity of BUS so that it becomes a song that can be inspiring. And enhance engagement with the new generation like music feeling like Oh! The content conveys the message of sending waves of refreshment to consumers. Especially with the new generation this summer.”
As for the handsome young man who comes with a heart-breaking smile, Khunphon Pongphon Panyamit, a member of BUS or Because of You I Shine, revealed, “I am very happy that BUS was part of the Fresh campaign for Nestlé’s unlimited drinking water. Pure Life, including Creating musical works that feel like Oh! I guarantee that listening to them will be refreshing to your core.”
The general also shared tips for cooling down: “In addition to songs that help beat the heat, another way to cool down this summer. That means drinking clean, still water regularly. As an artist you should practice singing and dancing all the time. It makes you sweat a lot. So I carry drinking water from Nestlé “Pure Life is with you at all times to prevent the body from becoming dehydrated and replenish lost sweat. No matter what time it is if you drink Nestlé Pure Living water it will truly make me feel infinitely refreshed.”
Another member who is arguably equally exciting, Cooper – Dechawat Porndechapipat revealed, “I'm so excited to be able to write a song. Feeling like Oh! For everyone to listen to this song this summer, we, BUS, are very determined because we want to convey a new wave of Freshness through this song for everyone to hear this summer. I would like to invite everyone to join the activity by scanning the augmented reality on Nestle Pure Life drinking water bottles and enjoy the Face Reaction game to collect points and exchange them for prizes. And a special activity: search for the secret bottles to collect them together to unlock the opportunity to watch A special offer from us. It can be said that it has definitely not been revealed anywhere before.”
In addition, Nestle Pure Life also creates convenience stores such as 7-Eleven by designing and decorating refrigerated cabinets. With artistic designs, more than 4,000 bus branches across the country and we fully decorated the entire branch in the 7-Eleven convenience store on Level G of Samyan Mitrtown Department Store, which is a hangout place for students, college students and college students to meet the needs of Generation Z teenagers. A new experience without limits in every dimension.
Related news
“Internet geek. Friendly coffee trailblazer. Infuriatingly humble musicaholic. Twitter fan. Devoted alcohol aficionado. Avid thinker.”