Currently, many clips Duolingo On Instagram, many clips have already surpassed the number of views in the millions. Many clips do not mention which application they belong to. But it will create an afterimage for Internet users. Which is a group of application clients to create an afterimage and see this green bird It represents fun on the Internet. And communicate indirectly that learning languages with apps This green bird can be fun.
Information from statistics websites Statista It is reported that the number of users Duolingo In the third quarter of 2020, it had approximately 37 million users, but in the fourth quarter of 2023, it rose to 88.4 million users, thanks to a humor-based marketing strategy. Many features have been added including more languages, additional mathematics teaching, and music teaching within the app.
For many brands in Thailand, we had the opportunity to see many fun ads and jokes to create colors in the online world, such as Tops Thailand – Tops Thailand and AIS Esports that create various content based on fun in the online world To get likes, press share and mentions via Internet
However, using online humor strategies we must be very careful. Because one person's joke may not be funny to another person. In 2022, one airline was so controversial that it had to take down a post. Issuing a letter of apology He has already punished employees with jokes that some people consider a little over the top
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