Ananda opens 7 new projects with a total value of 18,608 million baht, sets sales target of 23,000 million baht, revenue of 14,500 million baht, commits to continued growth, launches 2 new flagship condos. Ready to partner with global brand partners
Ananda Development Public Company Limited or ANAN is a leader in housing development for the urban population. Next to the electric train, the condominium has taken the leading position in the market. Strengthening its position as a leader in housing brands for the urban population under the concept of “Commitment to Urban Living” aimed at creating continuous growth. Ready to build housing for urban dwellers. In 2024, 10% growth, 23,000 million baht in sales, 18% growth and 7 new projects worth more than 18,608 million baht in sales will be opened to achieve 14,500 million baht in revenue. 7,699 million baht in overseas markets, 10% growth over last year For this year's highlights, get ready for the launch of 2 new flagship condo projects. Including joining hands with new global partners. It aims to build confidence from investors and shareholders by completing the sale of 8 projects worth 19,962 million baht within this year. It is ready to repay bonds worth 3,826 million baht as scheduled on January 15 and 3,231 million baht worth of bonds as scheduled in July 2024.
The CEO of Ananda Development Public Company Limited Mr. Sanon Rwangirithya said that last year 2023 was considered very challenging for Ananda's performance. Various things happened but Ananda adapted to the situation according to the changes. All the time. including dealing with potential risks and uncertainties. But in the condominium market, next to the electric train, it is able to take the leading position in the condominium market, which can reach and understand the urban customers in the condominium and low-rise markets in the city. And customers continue to trust in Ananda's brand. Therefore, we are ready to move forward under the concept of “Committed to Urban Living” committed to developing homes and services to meet the lifestyle needs of urban dwellers. The standard of living of the city dwellers should be further enhanced. Offers good quality products, ready to move in and ready to relocate to a great location in Bangkok. Focus on providing product adjustments and new room styles from within the urban population that can meet the lifestyle needs of customers. The new film can adapt to the lifestyles of city dwellers making a difference to ready-made and ready-to-move projects. To support the needs of urban customers in every segment.
In 2024, the company continues to move forward according to the new business plans formulated: committed to growth, committed to continuous growth, committed to our customers, focused on ensuring the quality of products and services, and focused on urban life. By preparing housing development to meet the good things for city life. It will support continued long-term growth this year and achieve set targets. Launched 7 new projects worth 18,608 million baht including 2 flagship condo projects. It also aims to close the sale of 8 projects worth more than 19,962 million baht, with 5 low-cost projects wherever possible, hand in hand with leading world-class partners. and shareholders. This gives confidence and trust in the company's management ability as it prepares to issue the next tranche of bonds worth 3,231 million baht in July 2024.
Last year Ananda launched a branding campaign “I love urban life” to send positive energy to the urban population. Strengthening the City People's Residential Brand The good things continued this year as well. New things for city dwellers with the campaign “Ananda Urban Joy”, fully decorated rooms, new style (new series) with good functions. For city dwellers and those interested in buying a residence in a city location near BTS. To improve the standards of products and after sales services to meet the life satisfaction and lifestyle of the urban population as much as possible according to ANANDA SURE standards including providing better life experience to the customers.
Prasert Dethulyasathit, CEO Mr. Real Estate Business Unit, Ananda Development Public Company Limited, Ananda has a trend of continuous growth compared to last year, last year was successful 23 move products in best place for city dwellers. Even in an unfavorable economic period, but still creates work at a satisfactory level. This can be seen from the number of exchanges, sales, sales in foreign markets. In 2023, sales of 19,535 million baht, 11% growth over the previous year, 13,186 million baht exchanges, growth. 10% compared to previous year. and overseas markets with sales of 6,989 million baht, up 102% from the previous year.
Ananda is committed to increasing the level of services offered. Providing services and taking close care of residents to create a new standard of living through “Ananda Sure”. Ananda's subsidiary The Works Community Management's law firm services to maintain the entire residence before the two hand over the house. With the COCORO APP application comes a new assistant app that makes life easier and more convenient, a real estate agent, a full-service investment advisor, The Agent's investment services, a professional legal firm team to manage various projects. , complete with all key features within a single app ready to serve the residents of Ananda.
“Ananda confirms the strength of its business acumen. It still aims to develop projects to meet the needs of urban customers in every segment. Although the situation has been chaotic in the past, there is still a need or demand for housing, just waiting for the right time. At this time, it is seen as a good opportunity for customers to buy homes at affordable prices.This year, Ananda is committed to improving housing for the urban population. To meet the needs of life as much as possible and focus on creating growth as per the set goals,” said Mr. Shannon concluded.
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