June 19, 2024
press release
Apple The Exchange TRX in Kuala Lumpur is ready to welcome its first customers on Saturday, June 22.
Apple's first store in Malaysia will feature a full range of products and services, unparalleled support from more than 160 people, and sessions with Malaysian creatives.
Kuala Lumpur, Malaysia Apple today unveiled Apple The Exchange TRX, the first Apple Store in Malaysia. The new store is located in the heart of Tun Razak Exchange (TRX), Malaysia's premier new central business district. We are ready to bring the magic of Apple like never before in Malaysia. Customers can browse and purchase cutting-edge Apple products and services, and receive outstanding support from our experienced team. And learn how to get the most out of your devices by joining a free Today at Apple session.
“We look forward to the moments when we can surprise and wow our customers. We are excited to do so in Malaysia with the opening of our first store in the country, Apple The Exchange TRX It is always a special experience for the retail team and we look forward to welcoming customers into this beautiful space Designed for discovery Creative initiative And buy the most innovative products in the world.”
Apple The Exchange TRX has a team of more than 160 people to help customers buy their favorite Apple products, from the iPhone 15 line to the MacBook Air with the M3 chip and the latest iPad models, including the iPad Air and iPad Pro with the ultrathin M4 chip.
Apple The Exchange TRX will be an educational hub that inspires customers through free in-store Today at Apple sessions, hosted by Apple Creative to encourage attendees to get creative and learn how to get the most out of your device on a variety of topics. From basic knowledge and guided lessons to photography and video tours that take advantage of the beautiful grounds in which the store is located.
To celebrate the store opening, a special session will be held today at Apple called Jom Discover from Saturday, June 22 to Saturday, July 6. In these special sessions, guests will meet several Malaysian innovators and will reveal the creative process and showcase the full potential of Apple products and services.
Sessions in the Jom Discover group include:
- Performance: De Femme
- Workshop: Taking Selfies on iPhone with Jason SmashPop
- Spotlight: Video Magic on Mac with Adam Lobo
- Workshop: Turning ideas into action on iPad with Iman Azman
- Spotlight: Live well with Nana Mohd and Apple Watch
Apple The Exchange TRX connects the mall's central atrium to the surrounding green roof garden. The upper area of the shop features a 3D layered roof featuring horizontal glass panels and shading slats to reduce solar heat gain. It will shine brightly as it heats up at night. There is a circular opening in the middle with a glass panel to allow daylight into the store. Equipped with dynamic artificial light control.
The store's interior features a quartz staircase and carved glass connecting three floors for customers to wander, learn and shop. The Forum serves as a space for Today at Apple events on the mezzanine level connected to the mall. The upper floor is directly connected to the garden area with a glass façade that allows daylight and greenery to flow into the store.
The Exchange TRX Apple Store is powered by 100% renewable energy and is carbon neutral like all Apple facilities. The store has been designed using carefully selected, high-quality materials. Whether the wall is made of natural stone Polished stainless steel column Light-colored terrazzo pattern floor and ceiling made of wood
Customers can wander around the tables and display areas. To purchase the iPad Air with the new M2 chip, the iPhone 15 lineup, and the latest Apple Watch, Apple's first carbon neutral products. Additionally, we have a team of Apple Specialists ready to connect with local communities with support and personalized settings. Shifting to iOS and Apple Trade In, where customers can trade in their existing devices for credit to use toward the purchase of a new device.
Students and families can save money on a Mac or iPad for next semester with Apple Education Pricing, available only at Apple Retail. Additionally, eligible customers can take advantage of college student offers in-store and online. It's available through September 30, and you can get AirPods with the purchase of an eligible Mac or Apple Pencil with the purchase of an eligible iPad.
Apple The Exchange TRX also has a dedicated Apple Pickup counter to make it easier for customers to order online. Do you want to collect the product from the store in person at a convenient time or if you need more technical and practical assistance with hardware? Customers can book a day at the Genius Bar to receive expert assistance.
Apple The Exchange TRX will launch on Saturday, June 22 at 10:00 AM Malaysia time. Interested customers are invited to view curated content that celebrates the essence of Malaysia's creativity via Apple TV+, Apple Music, and the App Store Then register for upcoming Today at Apple sessions.
About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple is a global leader in innovation with iPhone, iPad, Mac, AirPods, Apple Watch and Apple Vision Pro, and includes Apple's six software platforms: iOS, iPadOS and macOS. watchOS, visionOS and tvOS deliver a seamless experience across all Apple devices and empower people with innovative services like the App Store, Apple Music, Apple Pay, iCloud and Apple TV+. Apple's more than 150,000 employees work hard to create the best products in the world. And make this world better than it was before.
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