Apple Watch Ultra announced, expect iPhone 14

Apple just announced the Apple Watch Ultra, a new high-end watch with a new design, larger screen and titanium case. The product is intended for outdoor athletes.

It comes with a new watch face with more information, including a compass. It also has a new ‘Action’ button for quick use while working out or wearing gloves.

Apple says the watch could get up to 60 hours of battery life with a software update this fall.

“Every detail is designed to make it more powerful and capable than ever before,” Jeff Williams, Apple’s chief operating officer, said in a promotional video. – How to leswing

Apple has announced a redesign of the Apple Watch SE, a lower-cost version of its flagship Series 8 line.

This year’s model includes:

• bigger screen
• New plastic design on the underside of the watch
• Heart rate notifications
• fall detection

It will retail for $249 or $299 starting September 16. Apple is marketing it as a device for kids who may not need their iPhone. – How to leswing

Apple CEO Tim Cook kicked off the video-oriented launch event with the Apple Watch news.

The new device will be called Series 8, said Jeff Williams, Apple’s chief operating officer. It’s more durable than previous models and has a new temperature sensor that the company will use to help track a woman’s health, including ovulation. The device can even estimate a user’s ovulation time.

It will be available in four aluminum colors – black, gold, aluminum and red – and three stainless steel colors. It costs as little as $399 for an aluminum model and $499 for a model with cellular connectivity.

Apple says the device is designed to keep data safe and private and that health data will only be shared with the user’s explicit permission.

Apple also added new security features backed by two motion sensors. New Car Accident Detection feature that can detect if you are in a serious car accident and automatically call emergency services.

The new Apple Watch mode can extend your Apple Watch’s battery life from 18 hours to 36 hours by temporarily disabling workout notifications and the always-on display.

Cook began streaming a video highlighting the messages people have written to him about how wearables have helped them get help in an emergency. – How to leswing

Event started. Tim Cook just said that the event will focus on three products, iPhone, AirPods and Apple Watch. – Sophia Pete

We are in our seats and the stage is starting to fill up. There is definitely some kind of galactic going on here. Apple’s call sparked something “far-fetched”. We’ll know what that means soon enough. – Sophia Pete

Ten minutes before the launch is scheduled to begin in Cupertino, California, more than 300,000 people are on the YouTube livestream page, a sign that there is still a huge demand from consumers for information about new Apple products straight from the source. – How to leswing

Apple’s fall launches are critical to the company as they attract millions of viewers from around the world who want to learn about the latest Apple products. They’re making a splash on new iPhones and other devices in the most important holiday shopping season, Apple’s busiest time of year. – How to not swing

We walk down to take our seats in the theater. – Sophia Pet

Apple CEO Tim Cook posted his traditional pre-launch tweet, which hints at the event’s theme with the word “excellent.”

Apple’s invitations were “out of reach” with deep space photos, which some Apple followers thought might indicate that Apple was preparing to launch satellite-based cellular connectivity for the iPhone or a night sky photography feature. – How to leswing

There are a lot of snacks and drinks here. We’re about to head downstairs to get our seats before she starts. – Sophia Pete

Investors looking to trade on news of Apple’s new iPhones on Wednesday should heed Bernstein’s Toni Sacconaghi’s advice.

“Historically, Apple stock has not materially reacted to iPhone announcements (since there are usually no surprises), and performance has generally been fairly muted in the three months following iPhone announcements (usually from mid-September to mid-November), as investors wait to gauge the strength of the iPhone cycle,” Sakunagi wrote in a note this week.

In fact, analysts say Apple’s stock performance typically aligns with the market one month after the disclosure, CNBC reported this week. – How to leswing

The Apple Store is down, by tradition, until the end of the launch event when it will be back online with all new Apple products.

– Ashley Capote

We live here in Cupertino, California at the Steve Jobs Theater, as Apple prepares to unveil its new products. You can see in the image below that it is already full of press and analysts. We are all related to the badge. – Sophia Pet