Asia Plus Holdings (ASP) Group is planning a 3-year business plan, targeting 10-15% growth annually through 4 strategies to lead the organization. Orientation towards comprehensive financial business
Dr Kongkiat Obasongkarn, Chairman of the Executive Board of Asia Plus Group Holdings Public Company Limited or ASP, said that in the business plan for 2024-2026, the company aims to grow by 10-15% annually.
Through the main strategy to lead the organization during 3 years (2024 – 2026), there are 4 important basic pillars:
1) Product and Value focuses on developing products and services that are diverse and provide value that creates the highest level of satisfaction.
2) Experience operations and customers by bringing technology and artificial intelligence to improve business efficiency and service. Continuously focus on creating a good customer experience
3) Brand value and perception: Focus on building a distinct and acceptable brand, especially modifying the company’s image to be modern and suitable for target customers, especially large investors (high-net-worth individuals).
4) People and Innovation: Developing employees’ potential by focusing on developing knowledge in financial products. Customer understanding and digital literacy, including data literacy (the ability to use information available in the company to benefit)
The strategy is diversification, which Asia Plus has been doing continuously for many years. We see the importance of diversifying our income across a wide range of products. This is a variable that indicates competitiveness and strong growth.
This is reflected in the performance over the past few years. The company has a balanced and consistently profitable revenue ratio, and in 2024, we continue to target double-digit growth in both revenue and earnings.
Currently, ASP's investment business has a total investment portfolio of more than 2,000 million baht, divided into approximately 1,000-1,500 million baht in equities and debt instruments and approximately 400 million baht in non-market business.
In addition, prepare to invest directly in over-the-counter companies (private equity) and various startups worth approximately 400 million baht.
The aggressive operating trends and growth targets for all Asia Plus Group businesses are as follows:
1. Investment Business (Asia Plus Group Holding Public Company Limited) identifies the strategy of increasing investment capacity as something very important for the company. Both in terms of expanding the company's investments to obtain the best returns.
The company has a policy of investing in equity instruments, debt instruments, derivative instruments and investment funds worldwide, including investment in private equity and emerging companies.
2. Asia Plus Securities promotes the wealth management business as a growth leader in the short and long term. Based on the company's experience in the field of wealth management for more than 17 years.
Which has continuously accumulated and identified the needs of large investors (high net worth individuals) willing to penetrate the mutual fund market to create a stable income base for the future.
3. Asset Plus Asset Management Co., Ltd. is planning strategies to focus on launching new investment products. Which differs from the market in general in the diversified funds in each country and in popular industrial sectors
Most importantly, it delivers product performance as good as the best in the industry. It is considered the main objective of mutual fund business. Currently, Asset Plus Asset Management funds are still receiving good response.
4. Business Consulting (Asia Plus Consulting Co., Ltd.) is another important role of the company that is involved in driving stable business growth for corporate clients, which includes raising funds in the form of private placement, merger and acquisition, and debt restructuring for the clients to succeed according to their business objectives
Although the global economy still faces a great deal of uncertainty in 2024. Including the Thai economy, but establishing a clear strategy to advance the organization. It will push the employees and companies of Asia Plus Group to move forward in a direction that can continuously strengthen the wealth management business.
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