Aside from the point of view of Fumibak, the strategic commander of Sansiri, there is no loss at this stage.

“We want the company's operating results to continue to grow in the long term, so there should be more projects for sale or sale at a higher price level. From the past, it can be seen that during the Covid-19 period we have less than 100 projects for sale and in 2024, it will be There are the development and launch of a total of 46 new projects worth 61,000 million baht, divided into 26 horizontal projects with a total value of 35,000 million baht, and 20 residential projects worth 26,000 million baht, with a sales target of 52,000 million baht and a conversion target of 43,000 million baht, up 10% from last year. Divided into 70% horizontal projects and the other 30% are residential units.

The advantage of having a horizontal project where 70% is the total revenue recognition Usually when we build a horizontal house the investment required from driving the piles to delivering the house takes only one year, so the money to be reinvested is relatively quick. This is different from building an apartment that takes 1 to 4 years to build, or on average 3 years, and therefore enhances operating results.”

The second strategy is Managing portfolios of products ready for sale To be distributed in different locations to create more opportunities and competitive advantages. By controlling the levels of products offered for sale at each price level to be at the appropriate level. Before you think about opening a new business every time, focus on investment discipline rather than seizing every opportunity that comes your way. When combined with new projects opened this year, Sansiri will have units ready for sale across the country, totaling 146,000 million baht, resulting in continued revenue growth over the next three years.

Under this strategy Sansiri is ready to expand investment opportunities with new business partners. To develop projects together as well as attack strategic locations in major cities and tourist cities with potential, there is a clear roadmap for infrastructure development. It has benefited from a tourism boom and is popular with foreigners, including Phuket, Chiang Mai, Pattaya and Hua Hin.

It plans to launch a total of 13 projects in other provinces with a total value of 16,000 million baht, an increase of 170% over the previous year. For a strategic location like Phuket, a 5-year strategic plan has been prepared to launch 16 new projects with a total value of 15,000 million baht and plans to launch the Sansiri Center Hub or Sansiri office in Phuket this year. Including Hua Hin with The Standard Residence Hua Hin project launching in February.

Ready to continue the Sansiri community model in every location where Sansiri develops projects. Of the 8 already successful communities, namely Krungthep Kritha, Bangna-Lake 26, Rangsit-Bangphon, Ratchaphriuk – and upgrading to full living community in 4 more communities, namely Srinakarin-Phraksa, Bangna Km 10, Sriwari and Wongwan-Lam Lok Ka, 346, Bangkok – Pathum Thani, Westgate, Rama 2 – Wongwen and Pracha Uthit 90.

“Last year’s competition was considered very competitive. It depends on each entrepreneur what strategies they have. But this year there may be some entrepreneurs who have liquidity problems and may have to lower their prices to compete. But we were not affected because the location of the project that We chose it based on relatively large supply. Therefore, we do not need to lower prices in order to be competitive. But if we look at the big picture, we can adjust our combat strategies.

Ready to end with the ultimate strategy is to enhance the quality of products and services and sustainability. To be No. 1 in the residential real estate business group and this is in line with launching more medium and high-end projects. This is an important strategy for Sansiri to maintain the level of excellence in the real estate industry in every dimension.

And each Sansiri project is also confident in the quality of residential management with a professional team. Answering all your care needs “Plus Property Company Limited” is ready to provide a sustainable quality of life to clients and relevant stakeholders(s)

“These three strategies, if we can summarize them, are: We have to manage the supply. Look at the demand clearly. And have financial discipline. It is very important as long as we have financial discipline. Sometimes, when the opportunity comes, we can get things cheap and not sink our money, And liquidity is good.

So, over the past 2-3 years, a case can be made why Sansiri's income has grown and its profits have increased because it adheres to these three strategies, which are obvious. Therefore, we definitely have no plans to change from now on. Because this is long-term planning for 2-3 years in the future.”