China prepares for live broadcast: “Gala Xunwan Festival” combines traditional culture and cutting-edge technology – Thai Xinhua

China prepares for live broadcast: “Gala Xunwan Festival” combines traditional culture and cutting-edge technology – Thai Xinhua
(Xinhua Archive Photo: Decorations to welcome the Chinese New Year on a street in the Hong Kong Special Administrative Region in southern China, January 31, 2024)

BEIJING, February 2, 2020 (Xinhua) China Media Group (CMG), a major Chinese radio and television broadcaster, is preparing to broadcast a live broadcast of the Chinese New Year (Shunwan) evening at 8 pm on February 9, Beijing time.

The China Media Group announced on Thursday that the celebration program will be broadcast live on the TV, radio and social media channels of the China Media Group, as well as on more than 1,000 public screens in more than 100 Chinese countries and cities and in more than 3,000 public cities. Screens in 70 cities in 34 countries.

Meanwhile, the 2024 Chinese New Year Evening will highlight the fusion of traditional Chinese culture and modern art. Ready to take advantage of modern technology such as extended reality and immersive technology on stage.

Jiang Wenbo, a member of the production team of China Media Group, pointed out the different needs of end-user devices for this year's celebration programs to be broadcast in high definition. And provide immersive audio-visual works to Chinese audiences in China and abroad.

China Global Television Network has also cooperated with more than 1,500 media outlets in 200 countries and regions. Broadcasting and reporting on Chinese New Year celebrations via English, Spanish, French, Arabic, Russian, and social media channels in 68 languages.

By the way, the Spring Festival or Chinese New Year Festival of 2024 falls on February 10, which is the official start of the Year of the Dragon.

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