Market research company Counterpoint reveals a report that Telephoto lenses are becoming a trend that is increasingly being added to smartphones and is preparing to meet the OPPO Reno11 Series 5G offering experience. “Taking photos of people like a pro” is a step further.
According to a new report from the market research company. Counterpoint Research Revealing the development of smartphone photography, it is stated that in 2022 there will be more than 200 million smartphones equipped with telephoto lenses around the world. This number is expected to rise further by 2024.
By 2023, the demand for telephoto lenses will grow rapidly. Therefore, leading technology manufacturers, such as OPPO, have pushed technology available only on high-end smartphones to the mass market. In China alone at the end of September, cumulative sales of smartphones with telephoto cameras worth less than US$400 exceeded US$5 million.
This report demonstrates the popularity of telephoto lenses and highlights the effects of telephoto lenses on smartphones with modern cameras.
Telephoto lenses are an important factor in improving the efficiency of mobile phone photography.
Camera innovation has been at the heart of smartphone evolution over the past decade. With the continuous development of technology, taking photos with a smartphone is closer to taking photos with a DSLR camera.
DSLR cameras are capable of taking clear images from any distance. With the flexibility to change lenses, as for smartphones, there has been an evolution in advanced models. It has 3 camera lenses, including wide-angle, ultra-wide and telephoto lenses, to provide a field of view (FoV) at different zoom distances.
Telephoto lenses aren't just useful for taking photos from a distance. But it can also create special effects, such as rounding out the background when taking portraits. The focal length is 50mm equivalent, creating a field of view similar to what the human eye sees. Including beautiful background blur. This makes telephoto lenses more important and popular.
- Telephoto cameras are best suited for photographing objects at a distance. With their long focal lengths, telephoto cameras allow users to zoom in on specific scenes or objects to see more detail, and today, telephoto cameras with equivalent focal lengths longer than 200mm can support optical zoom up to 200mm 10x.
- Telephoto cameras can also make a difference when photographing people. Firstly, telephoto lenses can compress the subject and background. Makes the background appear larger and closer. Thanks to the unique image compression effect, telephoto cameras can precisely separate people from their backgrounds. Focus on people's faces clearly. You can then choose to add a dramatic bokeh effect to the background to highlight your subject even more. Secondly, with a 50mm or 85mm equivalent portrait camera, you can take face photos at a more suitable size without distorting the face
The parts that complement the Telephoto camera in smartphones are more efficient. It is the megapixel resolution of the image sensor. For example, in the OPPO Find With 4-in-1 Pixel binning, this development makes a big difference in improving image quality and increasing the performance of telephoto cameras to mainstream camera levels.
Smartphones sold in China and the global market focus more on telephoto lenses.
Demand for telephoto cameras is growing, and according to Counterpoint Research's smartphone camera tracker, more than 200 million smartphones with telephoto lenses were sold in 2022. The penetration rate of this market has increased over the years, and was more than 19% in 2022 The first half of 2023, nearly 3 percentage points higher than last year.
In the Chinese market, it is the leading smartphone innovator and the telephoto camera market penetration rate (24.4%) was higher than the global market during the same period. The use of telephoto cameras is growing rapidly in China. As manufacturers have begun to make this technology available for mid-range products, it allows consumers to enjoy a better imaging experience with full-range zoom capabilities.
Telephoto lenses are about to become accessible to more smartphone users.
Chinese smartphone manufacturers have introduced telephoto lenses in mid-range products such as the OPPO Reno series, resulting in the popularity of telephoto lenses rapidly increasing among consumers.
Previously, telephoto lenses were only available on premium smartphones, however, as Android smartphone makers want to popularize wide-ranging zoom capabilities, therefore, it began to be installed in smartphones in the sub-$400 price category.
As a brand, OPPO has been a pioneer in promoting telephoto lenses, and the OPPO Reno10 5G features a 32MP 2x optical zoom camera that will achieve high sales in the third quarter of 2023, helping to boost the adoption of telephoto lenses. Huge growth in sales under $400 phones Smart cameras with remote control in China
Telephoto lenses combined with AI-based algorithms significantly improve the quality of portrait photography.
Leveraging dramatically improved AI processing power, a smartphone powered by an ever-evolving mid-range mobile computing platform. Now able to use advanced AI algorithms only available in flagship products, these AI features have proven essential to fully exploiting the potential of telephoto cameras.
Portrait photography is a great use case for how to leverage AI features. By leveraging artificial intelligence, precise selfies can be taken with just one click, with accurate detection of faces, skeletons and objects. Detailed segmentation Fast tracking of gestures and natural beautification of facial features, on this basis the AI engine can intelligently determine the current focus. Add a stunning soft blur effect to the background. Therefore, objects can be highlighted better.
See also
In addition, the ability to restore light and shadow is extremely important. Typical Photography Computational photography maintains image quality, and in this aspect, OPPO launched the “HyperTone Camera System” in the Find X6 series. This system is based on a deep brand understanding of computational photography. Computational photography in terms of beauty and the camera system allows the phone to take photos with 3D visual effects, realistic reflections and shadows.
Recently, OPPO is preparing to launch a photography system. The Reno series' pioneering algorithmic photography in OPPO Reno11 Pro 5G to help users take more interesting photos. When photographing people and landscapes, this technique will allow objects, such as human faces, to appear more vibrant and realistic in three dimensions.
Summarize
Adding a telephoto lens to your smartphone camera system greatly enhances your mobile photography experience. The high-resolution telephoto camera not only allows smartphone users to take clear photos from a distance, but also helps create a more unique and beautiful visual effect.
For this reason, telephoto lenses have become an essential part of building professional camera systems. It will definitely continue to become more popular.
The growth of the telephoto lens market has increased significantly over the years, with OPPO constantly updating the telephoto lens setup in its flagship smartphones. This feature was installed to be added to large market groups that include many customers. By combining the triple camera setup with AI photography technology expertise, OPPO has significantly improved the performance of the Reno11 series mobile cameras.
The development of this telephoto lens reflects a deep understanding of consumer needs. And the determination to take smartphone technology to the next level
And prepare for the meeting Oppo Reno 11 5G series Which will be launched on January 23, 2024 under the slogan “Take photos of people like professionals” and will come together in 3 models: OPPO Reno11 5G, OPPO Reno11 Pro 5G and OPPO Reno11 F 5G This will boost the trend of taking photos with Telephoto lenses which will give you the freedom to capture photos from every angle beautifully like a pro.
Information from Counterpoint
“Unapologetic communicator. Wannabe web lover. Friendly travel scholar. Problem solver. Amateur social mediaholic.”