Apple’s iPhone 15 base model has delivery lead times that are roughly twice as long as the iPhone 14 base model. This is a sign that the base iPhone 15 model is becoming more popular.
The delivery lead time for the base iPhone 15 model is 10 days, which is longer than 6 days for the base iPhone 14 model, while the iPhone 14 Plus, Pro, and Pro Max models have a delivery lead time of 24, 34, and 39 days, respectively. This compares to the iPhone 15 Plus, Pro, and Pro Max models, which have delivery times of 10, 25, and 48 days, respectively.
According to Counterpoint Research, iPhone 15 delivery times in China, Apple’s largest market, are four times longer. Meanwhile, data shows that Apple’s iPhone 15 Pro Max There has also been an unprecedented increase in waiting time for the delivery of pre-orders. Major developments in the two iPhone models have increased demand for the new devices. This is despite the impact on other Apple options, such as the iPhone 15 Plus and 15 Pro, which have reduced delivery times.
“Previously, we expected delivery times for basic iPhone 15 models in China to be significantly reduced. Or comparable to last year,” said Counterpoint analyst Archie Zhang. “As for premium products, the Pro Max model remains the most in-demand in China. Delivery times reflect Long this request.
However, a longer delivery lead time does not mean that the resale price will rise. Researchers confirmed from a report by Bloomberg News on Friday (September 22) that prices by sellers in China were only slightly higher. Which may indicate that demand is partly driven by people looking to replace a new mobile phone.
Mr. Evan Lam, Counterpoint, said: “In a year where demand for smartphones has declined, the trade-in strategy is expected to play an important role in reducing psychological barriers for buyers who are considering purchasing a new phone. This is how it is starting to play an increasingly important role in Apple’s dominance.” On the market.
By InfoQuest News Agency (September 25, 2023)
Tags: iPhone 15, Apple