FUJIFILM delights movie photo enthusiasts with the first keyboard shortcut for movie simulation!

Fujifilm is creating a phenomenon for the camera industry once again with FUJIFILM including the launch of two camera models that everyone has been waiting for, the FUJIFILM Fujifilm is equipped with a variety of functions that make use easier and more flexible than ever before. Continuing with the new medium format camera capable of completing all professional tasks, “FUJIFILM GFX100S II” and also unveiling two great lenses, FUJINON It fits comfortably in the hand, as is typical of Fujifilm. With the light weight and strength of the camera body and lens. He is ready to go on every journey and shoot high-quality work that covers every genre and captures every moment with clarity. Beautiful and distinctive style

FUJIFILM X-T50: Meet the coolest camera of the era! Enjoy the most advanced functionality and create unique tones with film simulation that can change beautiful tones instantly.

X-T50 Mirrorless Digital Camera, New Model Capture sharp, clear photos in a compact, lightweight design. The camera weighs just 438g and uses a 40.2MP X-Trans™ CMOS 5 HR sensor and a high-speed “X-Processor 5” image processing system, complemented by an impressive built-in 5-axis 7-stop processor. In the image stabilization system, with a “Film Simulation” mode that helps change the color tone of an image in up to 20 ways and can change modes more easily with a “Film Simulation Dial,” it is suitable for shooting in every situation. In addition, when used with the latest lenses such as the FUJINON XF16-50mmF2.8-4.8 R LM WR, it will make taking photos more fun and convenient.

Highlight features

1) The most sensitive sensing and processing system Capture images quickly and clearly without interruption.

• The camera is equipped with a 40.2MP X-Trans™ CMOS 5 HR sensor and the latest image processing algorithms for high resolution and reduced image noise.
• The pixel structure is optimized to receive more light. ISO 125 is used as the standard sensitivity value. The fastest electronic shutter speed is 1/180,000 sec for precise exposure control. Compatible with wide aperture lenses in more situations.
• The object detection AF function powered by AI deep learning system can detect animals, birds, cars, motorcycles, bicycles, planes, trains, insects and drones, and it also has a subject prediction AF algorithm, making it possible to shoot a variety of subjects. This includes fast-moving cars and animals.
• Fujifilm's signature 'Film Simulation' mode Up to 20 color hues are available on the X-T50, including the new 'REALA ACE' that produces sharp, realistic colours. So you can enjoy a variety of color tones, just like using real photographic film.
• The digital teleconverter function uses a large pixel count of around 40.2 megapixels, allowing images to be enlarged to 1.4x and 2x.

(2) Support all photography styles, even low light or fast-moving subjects.

• The camera comes with built-in 5-axis image stabilization for up to 7 stops. The camera is comfortable to hold and captures sharp images even in low light, such as at night, giving you a new and unique perspective.
• High-quality video by recording 6.2K/30P video while using the AF tracking function during video recording.
• Shooting in Auto mode detects the scene in the frame and automatically adjusts the ideal settings. It is easily activated by pressing the mode switch on the camera. This helps to focus on the subject automatically. Makes it easy to take still photos and record videos

(3) Beautiful, compact and easy to use

Classic design with small size and more comfortable to hold in hand.

• new!!! The Movie Simulation Disc allows users to easily switch movie types in Movie Simulation mode. This makes it easy to take photos and record videos in multiple colors. Only available on X-T50.
• The pop-up flash is placed in the same location as the viewfinder on the top of the camera. It automatically controls the amount of light that comes out, so it works well when shooting in dark places or in backlighting.
• The X-T50 comes with a 1.84MP tiltable rear LCD display and has an adjustable button design on the back for ease of use.

FUJIFILM GFX100S II: The ultimate medium format camera, packed with advanced functionality in an incredibly compact and lightweight body.

The FUJIFILM GFX100S II has a 102MP sensor but is very lightweight. Suitable for photographers who want an all-in-one large sensor camera. The camera is equipped with a high-speed “GFX 102MP CMOS II” sensor and “X-Processor 5” in the lightest compact body in the GFX series, weighing only 883 grams, and is enhanced with fast AI object detection technology, accurate autofocus speed and because it is capable On continuous shooting at 7.0 fps with 5-axis, 8-stop in-camera image stabilization, the GFX100S II can record high-quality 4K/30P video, and is suitable for both professional and amateur photographers interested in the world of large format photography. It offers excellent image quality and can Use it in a variety of situations.

Highlight features

(1) The 102MP sensor delivers flawless images

• The GFX100S II is equipped with a large “GFX 102MP CMOS II” sensor and a high-speed image processing engine.
• The latest generation “X-Processor 5” also uses advanced color reproduction technology to beautifully reproduce every aspect of the landscape as the eye sees it.
  The new sensor supports ISO 80 as standard sensitivity. This results in a wider dynamic range and less noise in images.
• The new sensor has an improved microlens that is more efficient at capturing light at the edge of the sensor. It also improves image quality and focuses more precisely on the edges of the image.
• The GFX100S II comes with 20 “Film Simulation” modes, including a new “REALA ACE” mode that delivers accurate colors and a wide color gamut. It makes it possible to choose different color tones in a variety of situations, as if you were using real photographic film.
• The “Pixel Shift Multi-Shot” function uses built-in image stabilization to shift the sensor by 0.5 pixels for 16 RAW images and combine them in the “Pixel Shift Combiner” software to additionally create a 400-megapixel image in “Pixel Shift”. Multi-Shot, “Real Color” mode can also capture 4 RAW images by shifting 1 pixel per image, resulting in a 102MP image with better color accuracy and less time and data required.

(2) Advanced IBIS helps transmit beautiful, far-reaching images as if they were right in front of you.

• IBIS is used with gyro sensor (motion sensor) and speed sensor. This results in a 5-axis image stabilization system up to 8 stops.
• Compact, at approximately 104mm long and 87mm thick, it weighs approximately 883g, making it the lightest camera in the GFX series featuring a 102MP sensor.
• The GFX100S II uses a “BISHAMON-TEX” surface that improves grip on the camera and makes carrying worry-free.

(3) Never miss a moment with fast shooting, highly accurate AF function and smooth continuous shooting mode.

• The GFX100S II has Face/Eye AF with AI-powered Object Detection AF that can recognize animals, birds, cars, motorcycles, bicycles, planes, trains, insects and drones. Additionally, predictive AF algorithms help track selected subjects And focus on them specifically even in high-speed movements
• A new high-speed sensor “GFX 102MP CMOS II” with increased readout speed and a new shutter drive mechanism allows continuous shooting at 7 fps without interruption.
• The high-resolution electronic viewfinder (EVF) with 0.84x magnification and 5.76-megapixel resolution is designed to reduce distortion in images that are true to the naked eye.

(4) Create high-quality videos with video resolution up to 4K/30P.

• Supports ISO 100 as standard sensitivity in video mode for high video quality.
• There is an auto focus (AF) feature that tracks objects while recording video. It helps to capture objects easily by simply tapping on the subject you want to focus on on the screen.
• Record 4K/30P 4:2:2 10-bit video directly to SD cards, and also supports external recording in Apple ProRes via USB Type-C.
• Equipped with “F-Log2” which provides 13 stops of wider dynamics for smooth shooting. Ready to add convenience by recording and exporting to other file formats on different devices or HDMI supports Frame.io Camera to Cloud that can upload videos and photos directly to Frame.io.

Fujinon

The FUJINON XF16-50mmF2.8-4.8 R LM WR lens is a versatile standard zoom lens designed for From landscapes and portraits to close-ups that look like macro shots. Compatible with X-Trans™ CMOS 5 HR sensor. The lens is lightweight at just 240g, the lightest of any XF zoom lens, and comes with accurate, high-speed autofocus. Equipped with weather-resistant construction and temperatures as low as -10°C, it can be taken anywhere, in any weather.

Highlight features

(1) Unlock the ultimate photography experience.

• Using a lens structure of 11 elements in 9 groups, including 3 aspherical and 3 ED lenses, it reduces chromatic aberration and maintains high-resolution performance across the entire zoom range.
• It covers a wide range of focus distances, from 16mm (24mm equivalent in 35mm format) to a medium telephoto range of 50mm (76mm equivalent in 35mm format).
• Provides a maximum magnification power of 0.3x at the telephoto distance. (equivalent to maximum magnification of 0.45x in 35mm format) Allows shooting at a distance of 24cm at minimum focus distance throughout the zoom range and 15cm from the front of the lens to the subject.

(2) Compact design for continuous shooting

• The lens position has been adjusted to achieve a weight of approximately 240g, the lightest zoom lens in the XF series that still delivers high resolution. Plus, it's lightweight. Portable and easy to use.
• Designed to be of fixed length so that the lens does not expand while zooming. Makes zooming easier

(3) Fast and accurate auto focus

• The camera has a high-speed and accurate autofocus system using an internal focusing method with a linear motor, allowing focusing as quickly as 0.015 seconds.

(4) Ready to go anywhere with a design that can withstand all weather conditions.

• The lenses feature a weather-resistant construction with 13 seals, making them perfect for taking anywhere. Because whether you are facing light rain, dust, snow, at the seaside or in temperatures as low as -10°C, it can be used smoothly.

FUJINON GF500mmF5.6 R LM OIS WR: A high-quality lens that pushes the limits of focusing distance. Setting a new standard for super telephoto lenses.

The FUJINON GF500mmF5.6 R LM OIS WR is a super-telephoto prime lens of the GFX series, featuring a focusing distance of 500mm and expandable to 700mm using a teleconverter. The lens weighs just 1375g and has up to 6.0 stops of image stabilization as well as a high-speed autofocus system, providing excellent image accuracy even at a distance. Ideal for sports, wildlife and bird photography.

Highlight features

(1) The longest telephoto lens in the “GF Lens” range.

• With a focal length of 500mm (equivalent to 396mm in 35mm format), this is the longest focal length of GF lenses, and is ideal for sports, wildlife and bird photography.
• When used with the Fujinon Teleconverter GF1.4X, the TC WR increases the focal length by up to 700mm (equivalent to 554mm in 35mm format).
• The lens consists of 21 elements in 14 groups, including 2 Super ED lenses and 5 ED lenses, designed to reduce chromatic aberration and provide higher resolution than can be seen with the naked eye.

(2) The design is characterized by its small size and sturdiness, and it can be carried for long periods of time without tiring your hands.

• Weighing approximately 1,375 grams, the lens features a new lightweight and compact design that delivers high resolution with less chromatic aberration.
• Reposition the lens for a comfortable grip and even weight distribution when taking photos. Helps increase comfort in super-telephoto photography.
• Weather and temperature resistant construction down to -10°C with 18 seals on the lens barrel. The front is coated with fluorine to resist dirt and stains. Ready to take anywhere, even in inclement weather.

(3) Image stabilization up to 6 stops

• 6.0-stop image stabilization with enhanced micro-shake detection enables convenient handheld shooting in super-telephoto photography.

(4) Fast and accurate focusing system that is easy to use, no effort is wasted.

• The lens uses an internal focusing system with a smaller, lighter focusing lens with a linear motor, resulting in fast autofocus. Quiet and responsive to work with efficiency suitable for photography with a super-telephoto lens that emphasizes precision.
• It has an advanced focus function to quickly shift focus to a preset position.
• The desired AF range can be set using the focus preset function, optimizing AF speed for subjects five meters or more away.
• There is a focus control knob on the lens barrel. So you can use the dedicated AF function right away. Helps upgrade your lenses for better performance.

Price and availability

Fujifilm Thailand will announce details of the release date and time for all four products soon. On the Facebook page: Fujifilm

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