Google Thailand reveals the results for the most popular search terms for the year 2023, or “Year in Search 2023”, which is a compilation that reflects the trends and behavior of Thai people and what they cared about throughout the past year, such as news from important events, tourist attractions, people, or various recreational activities.
This year, it has been shown that Thai people are alert and give importance to using Google search to search for news and methods of recent elections as top priority. Including searching for different courses. To increase skills and self-development in various professional fields, moreover, this year Google search remains the destination for Thai people to find information about their favorite entertainment whether it is dramas, movies or concerts.
Among the most popular search terms for 2023, things that Thai people care about are as follows:
The recent elections reflect the greater desire of the Thai people to participate in politics.The 27th parliamentary elections in Thailand. There were record numbers of people who came out to exercise their right to vote. This is an election that has great meaning for Thailand. This is also reflected in Google searches, which found that Thai people are interested in election news and information about political parties running for election. Three out of 10 search terms in the news category this year included “2023 election” that ranked. In first place on the list, while the “Progress Forward” Party and the “Electric Authority” occupied second and third places, respectively.
People use Google search to search for different methods. To meet your special needs on various occasions
Thai people are attentive and give importance to the past elections. In addition to searching the news category above. Thais also come to Google different “routes”. In the method category, the search terms “how to vote in advance” and “how to vote outside the district” were ranked No. 1 and 2, respectively, while the search terms “how” were ranked “What do I do if I lost my ID card?” “What do I do?” When I lost my driver’s license?” “What do I do if I have coronavirus?” and “What do I do if I do?” ranked 3-6 respectively. this year.
Google search is a channel that Thais use to search to improve their skills.
This year, Thai people still attach importance to enhancing their skills through various training courses. Both to increase knowledge and ability and to advance careers. This year’s most popular search terms in the course category include “Chinese course”, “Python course”, “Free data analysis course”, “Online health course”, and “Short term accounting course”.
In addition, courses to enhance other skills, such as “IELTS online course” and “TOEIC free course” to help measure knowledge of the English language, which is very important for studying or working abroad, are also among the most popular words. Course class this year as well.
Searches for entertainment and relaxation remain popular on Google Search.
Concert entertainment and various music festivals are constantly returning to vitality and as a result, search terms such as “concert” have increased by 39% this year compared to the same period last year.[1] This year, the most popular search term in the concert category was “Black Pink concert,” cementing BLACKPINK’s popularity as the most searched girl group artist on Google ever. Remandao, “Young Ohm Concert”, and “BamBam Concert”. “, and “Treasure Concert” ranked second to fifth, respectively.
Another form of entertainment is watching movies. This year reflects the transformation of the Thai film industry, which has attracted overwhelmingly Thai viewers. With search terms in the movie category there are up to 7 Thai movies, showing in theaters and on apps, and number 1 is “The Undertaker”, there are also “Tee Yod”, “Khunphan 3”, “Baan Rent Sacrifices”, And “Tai Ban”. TV series, “You, Me, and Me,” and “Funny Story 69.”
Thai people are constantly planning more travel domestically and abroad.
When the tourism business sector increases, this year witnessed the return of the country’s tourism atmosphere to vitality again. By searching for famous tourist attractions in country category. This year, there are many popular provinces and cities, with Bangkok ranking first for two years in a row compared to last year, followed by Koh Kradan, Chonburi, Hua Hin Cha-am, and Kanchanaburi in ranks 2. 5 in a row. As for the category of famous foreign tourist destinations, there are still places in Asia as always, and this year “Taiwan” ranked first, followed by “Hong Kong,” “Japan,” “Vietnam,” and “Malaysia.” “ranked 2-5 respectively
“Google Search is a channel chosen by millions of Thai people to search for information,” said Sarani Boonrithongchai, Marketing Director, Google Thailand. “The search trend results every year reflect how Thai people’s behavior changes according to important situations and different interesting things happening in Thailand and around the world.” “We are happy to see that Thai people use Google to search for important topics at every moment. Since the elections the state of the country and this is one of the reflections of the political intentions and participation of the Thai people. To search for tourist attractions, find a course to enhance your skills.”
Those interested can view annual or year-by-year search trends in Thailand and other countries at yearinsearch.google/trends. In honor of Google’s 25th anniversary this year, we’ve compiled a list of important people and events. Most searched in 25 years of Google search. You can watch a video summarizing important events. From world-class performances to historic achievements that change our world and inspire future generations, it’s here.
Note: “Top” search terms are terms that will see a significant increase in searches over a period of time in 2023 compared to 2022.
Popular search terms for 2023
“Internet geek. Friendly coffee trailblazer. Infuriatingly humble musicaholic. Twitter fan. Devoted alcohol aficionado. Avid thinker.”