© The Walt Disney Company/Courtesy Everett Collection
“Guardians of the Galaxy Vol. 3,” the conclusion of Marvel’s trilogy about an intergalactic crew of misfits, started with $114 million in its domestic box office debut.
These ticket sales ranked as the second largest opening weekend of the year, behind only The Super Mario Bros. Movie. which amounted to 146 million dollars. Despite the high figure, the film missed expectations of $120 million considerably, coming in well behind its predecessor, 2017’s Guardians of the Galaxy Vol. 2 with $146 million. It’s a jump on the first Guardians of the Galaxy movie, which introduced the world to star Lord Chris Pratt and his friends, and opened to $94 million in 2014.
At the international box office, “Guardians of the Galaxy Vol. 3” added $168 million from 52 markets, bringing its worldwide tally to $282 million. In China, which was once a huge territory for Marvel but has been increasingly hostile towards most of the films Hollywood, Comic Book Threequel raised a better-than-expected $28 million to start.
Premium large formats, including Imax and Dolby, accounted for 40% of the film’s opening weekend ticket sales. Imax alone delivered $10.7 million in North America and $25 million worldwide. “We expect the strong audience response to lead to long-term success at the box office,” says Rich Gelfond, CEO of the company.
3,” the next few weeks will be crucial as summer movie season kicks off into high gear with “Fast X” on May 19 and “The Little Mermaid” on May 26. Disney’s superhero series needs to keep up the momentum against those pillars to avoid the same disgraceful fate as fellow MCU film “Ant-Man and the Wasp: Quantumania,” which raked earlier this year to $106 million and then promptly collapsed at the box office. the tickets. It failed to reach $500 million worldwide, ending that trilogy on a low note and cementing the narrative that Disney’s Marvel Cinematic Universe is struggling to maintain its luster as a first-rate franchise.
Keep that in mind, says David A. Gross, who runs film consulting firm Franchise Entertainment Research. “For superheroes, mediocrity is in the stratosphere.”
Gunn returned to write and direct “Vol. 3,” his last Marvel movie before taking the reins at rival comic book studio DC. In the past, Guardians films have performed promisingly at the box office. The first film ended its theatrical run with $333 million domestic and $773 million worldwide, while the follow-up ended with $389 million domestic and $863 million worldwide. With summer approaching, there were expectations that “Vol. 3” would break records by the time it left theaters but this is no longer a guarantee. Still, the studio hopes that anecdotally positive word of mouth, including the film’s CinemaScore “A” and 81% on Rotten Tomatoes, will extend the show’s life in theaters.
Elsewhere at the domestic box office, “Guardians of the Galaxy Vol. 3” ended the four-week box office run of Universal and Illumination’s animated “The Super Mario Bros. Movie,” which slipped to second place with $18.6 million. from 3,909 theaters. It is the highest-grossing film of the year with $518 million domestically and $1.15 billion worldwide.
Another newcomer, Sony’s romantic comedy “Love Again,” flopped massively with $2.4 million from 2,703 slots. The film, starring Priyanka Chopra Jonas, and shot on the back of Celine Dion’s discography, has a “B” CinemaScore and has a score of 13% on Rotten Tomatoes, which is not indicative of a long life in theaters. Fortunately, it only cost $9 million.
“Love Again” finished fifth behind the horror film series “Evil Dead Rise” and the literary adaptation “Are You There God? It’s Me, Margaret”.
“Evil Dead Rise,” a supernatural horror sequel from Warner Bros. and New Line, in third place grossing $5.7 million from 3,036 theaters in its third weekend of release. It performed strongly at the box office with $54 million in North America and $110 million worldwide. To make those returns even sweeter, the $15 million movie was originally intended to be released on HBO Max before getting a traditional theatrical release.
At number four, Lionsgate’s adaptation of Judy Blum’s touching novel added $3.38 million in its second weekend of release. Unfortunately for the movie, which had a budget of $30 million, its rave reviews didn’t translate into ticket sales. It has only made $12.6 million so far.
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