Kingdom of 500 billion CPAXT “Makro-Lotus” becomes No. 1 in wholesale and retail trade in Asia

• After the business transfer transaction is fully completed, CPAXT will proceed to merge the company with Ek-Chai under the provisions of the General Corporations Law, which will result in the former two companies no longer being legal entities. A new public limited company (“New Company”) was born from the merger (“Merger Transaction”) whereby the New Company will acquire all assets, debts, rights, duties and liabilities of CPAXT and Ek-Chai after the Merger Transaction is consummated in accordance with the law. Public company

In 2023, revenue exceeds 490 billion.

Mr. Thanin Puranamanit, CEO of CP Extra Public Company Limited, said that CPAXT's operating results in 2023 continue to perform excellently. It achieved a total income of 489,949 million baht, and achieved a net profit of 8,640 million baht, an increase of 4% and 12% over the previous year, respectively, and the fourth quarter is considered the quarter that achieved the best performance last year.

From many positive factors such as sales in the same store (Same Store Sale) and opening new branches. Makro-Lotus is ready to renew branches with a new look that continues throughout the year. Increased percentage of out-of-branch sales through the Makro PRO application, Lotus' SMART application, and the sales team (B2B Salesforce), which increased by 38% over the same period last year. By expanding same day delivery service as well as sales of fresh food products which are growing well. and increased rental space from shopping center area improvements.

As for 2024, CPAXT aims for continued sales growth. Of leadership strategies in various fields, whether

• External sales. The goal is to increase the percentage of total sales to 15% during this year, by selling through applications. It is expected to grow exponentially from increasing product diversity, service development and expanding customer service areas by utilizing the strengths of the wholesale and retail trade, which includes more than 2,600 branches nationwide. It is the point of distribution and delivery of products. An important proactive strategy is to further develop a team of over 1,400 outside sales representatives that understands customer outreach in order to provide comprehensive services to our entrepreneurial client groups.
• Enhancing strength in fresh food Continued development of ready-to-cook and ready-to-eat foods including a variety of consumer products. To make a variety of variations ready to target increased sales of products under the company's brand (Private Label).
• A plan to proactively renovate the branch and expand branches both at home and abroad. Create a network of community centers to be a center for smart living for people of all ages. This year we are preparing to expand into many different shapes and sizes. According to customer groups in each region across the country, Makro plans to expand from 6 to 8 branches, while Lotus plans to expand with more than 100 new branches in Thailand and Malaysia.

In addition, restructuring within the business group by consolidating efforts in Makro's wholesale business. Lotus Retail Company comes under the same company as it brings the potential of both brands to bring about positive change. Increased efficiency in business management and resource management Simplified shareholding structure and organizational structure within the group of companies.

If we look at the “CPAXT” Kingdom as of September 30, 2023, we find that

Wholesale trade group “Macro” Which consists of 6 brands: Makro, Makro Food Service, Body Mart, Fresh @ Makro, LOTS, and Siam Frozen, and is available in 9 countries: Thailand, India, Cambodia, China, Myanmar, Vietnam, Singapore, Hong Kong, and the United Arab Emirates. Its sales area is more than 876 hundred thousand square metres, with a total of 162 sales centers, including the “Macro Pro” electronic platform that Makro launched this year. Makro has set a goal to expand 6-8 new branches.

while Retail Business Group “Lotus” Which consists of 5 brands: Lotus, Lotus Go Fresh, Lotus Mall, Lotus Prive, and Lotus Eatery. It is currently available for service in two countries: Thailand, with a rental area of ​​750 hundred thousand square meters, with a total of 2,459 branches, and Malaysia, with a rental area of: 323 hundred. One thousand square meters with a total of 66 branches.

In addition to selling through storefronts in various branches, you can also order products through “Lotus's SMART App” online platform through more than 200 hypermarkets and other marketplaces such as Grab, Lazada, Robinhood, Shopee, and FoodPanda. This year, Lotus aims to expand its branches in Thailand and Malaysia, more than 100 branches added.

However, the O2O (online to offline) strategy is the heart of Makro and Lotus' business. Including synergies to create new business opportunities, such as the “hybrid wholesale” model at Makro, Samut Prakan branch, which is the first new wholesale branch in Thailand. Combining the strengths of Macro Lotus Mall becomes the center of community life. Responding to the lifestyle needs of entrepreneurs and customers with One Stop Service and support for small business owners. Driving the local economy towards sustainable growth and recently, branch 3 was installed in Mahachai in January. past

Or it will be Lotus's Eatery model in Makro-Lotus. Joining forces to open a food and lifestyle hub for the community. This includes more than 30,000 fresh food and consumer products from around the world. At the best wholesale price, combining the strengths of Lotus, it specializes in managing a smart community center that includes more than 30 popular restaurants. Both famous street food and Michelin Guide restaurants to complete your dining and drinking lifestyle with 3 branches already installed.

From now on, we still have to keep an eye on it. “Macro Lotus” What new business models will be created together? To create color and novelty in order to create a way to become the number one wholesale and retail company in Asia.