Reporters reported the stock price today (December 19, 2023). Market Communications Corporation Asia Public Limited or MCA At 10:58 am, it was at the level of 2.10 baht plus 0.34 baht, or 19.32%. The highest price of the share was 2.20 baht, and the lowest price was 1.72 baht, with a trading value of 168.97 million baht, and the share price continued to rise. Up from yesterday (December 18, 2023), and closed at 1.76 baht plus 0.36 baht or 25.71%.
Mr. Phakdee Lao-ngam, CEO of MCA, revealed that the company announced its move to strengthen its position as a leading marketing strategy planning company and provider of complete marketing promotion activities (one-stop service marketing solution) using innovation. Digital increases business efficiency from upstream – downstream and therefore, it increases the opportunity to expand new business. Under the distributor service model to create a new S-Curve in the future to meet the needs of every variety of channels in every form of genre. Providing services for organizing marketing promotional activities in all their dimensions.
As a result of this commitment, the company’s growth rate this year is expected to rise to 38%, which is in line with analysts’ expectations. As for the business picture in the last period of 2023, the industry is viewed as a whole and there is still continuous expansion. This comes as a result of the economic recovery and the return of consumers’ purchasing power to normal. As a result, entrepreneurs returned to organizing activities to promote marketing as before.
Meanwhile, in the last quarter of this year, the company gradually began to know an average income of at least 20 million baht from working in Pepsi-Cola (Thailand) Business Co., Ltd., worth more than 80 million baht. The mentioned project, company, etc. Take care of the service department of employees who arrange the products. (Merchant) According to the contract term of 1 year, leading to the revenue trend in the fourth quarter of 2023, it will be able to set a new record (new high). MCA will benefit positively from organizing marketing promotional activities while entering into the new festival of the year and this makes the industry as a whole return to its vitality in the final stage. In addition, the company is in the process of negotiating new projects. Both formats provide services for employees to arrange products. (Dealer) including product distributors (Distributor) and others
“MCA is a leading marketing strategy planning and marketing promotion activities provider with one-stop service marketing solution. Therefore, even if the country’s overall economy or general merchandise sales market will slow down but it is a business opportunity for MCA because our business is to help customer groups. To help In stimulating sales so that customers can sell products as targeted.
For the big picture in 2024, we see that the MCA business picture has an increasing proportion of income from distributors, as for the marketing activity or outsourcing business, it will grow due to outsourcing in the past or hiring outside staff to arrange products. Selling products has a high growth trend. As for other marketing activities, such as mobile shows and events, they are expected to grow in 2024 by 15-20%, which will lead to the growth of the company and it is clear that the growth will come from the group’s business. Each service leads to a target growth rate of 30% in 2024.
Dao Securities (Thailand) Public Limited expects ordinary profits in 2023 to reach 36 million baht, an increase of 119% (compared to the same period last year), while total income in 2023 will reach 499 million baht (+34%). . same period last year) and regular profits in 2024 amounting to 59 million baht, an increase of 62% (compared to the same period last year) and income in 2024 is estimated at 650 million baht (+30% compared to the same period last year) and the total output is estimated domestic in 2023-2024 by 22%, reflecting a similar structure for 2022.
Globlex Securities Company Limited estimates service income in 2023-2024 at 489 million baht, an increase of 31% (compared with the same period last year) and 625 million baht, an increase of 28% (compared with the same period last year). ) respectively, and is calculated as an average growth rate (CAGR) equal to 19% per year, thus using the assumption of gross profit margin (GPM) in 2023 at the level of 22.5% and improving to 23% in 2024, along with the evaluation of net profit For the year 2023-2024 in the amount of 33 million baht, an increase of 100% (compared to the same period last year) and 56 million baht, an increase of 70% (compared to the same period last year) or calculated as an average compound annual growth rate (CAGR) equal to 50% annually.
Finansia Syrus Securities Public Company Limited expects net profits for 2023-2024 to reach 31 million baht, an increase of 87% (compared to the same period last year) and 2024 at 54 million baht, an increase of 75% (compared to the same period last year ). Last year) and total service revenues during the years 2023-2024 are expected to increase by 22.8% and increase by 23.3%, respectively.
Securities Company CGS-CIMB (Thailand) Limited expects net profit to grow at a CAGR of 61.0% on average in the period 2022-2025 and earnings per share to grow at a CAGR of 45.6% and expects revenue to reach the period 2023-2025 To 475 million. It rose 27.3% (compared to the same period last year), 598 million baht, an increase of 26.0% (compared to the same period last year), and 685 million baht, an increase of 14.6% (compared to the same period last year), respectively. Marketing and digital event organizing services will be the key services supporting growth.
Beyond Securities Public Company Limited estimates net profit to grow from 17 million baht in 2022 to 68 million baht in 2025 from revenue growth of 32%, 29% and 17% in 2023-2025, respectively, while gross profit margin stands at (GPM) in the period 2023-2025 by 22-23%, compared to 22.5% in the first half of 2023 and 22.2% in 2022, as a result of high growth in revenues from merchant services (with GPM of about 17%). And revenue from new distributor services (GPM about 8-10%) which will start generating revenue from the second half of 2024, which is a business with a lower GPM than Marketing Activity Services which has a higher GPM about 27% per year.
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