NESCAFÉ launches its inspiring campaign “NESCAFÉ Make Your World”

Because enjoying your favorite cup of coffee that tastes good and aromatic doesn't just wake us up. But it also inspires us to rise up and do good things for the world. Nescafe, as Nestlé's number one coffee brand for Thai people, cooperates with Nescafe providers, led by Nadek Kugimiya Pivern. New members Bui, Trishada Phitcharat, Jeff Sator and Jaminen Norawit invite coffee lovers and Thai consumers to experience the biggest mega event in 10 years. “Work title”Nescafe Make your world your world…inspire many others.Welcome to the New Era 2024, which will take place from 13 to 21 January 2024 at EM Market Hall, Ground Floor, Emsphere. Follow details on NESCAFÉ Facebook

The best huge event in the Thai coffee industry! NESCAFÉ is ready to create a new experience by conveying inspiration through an immersive experience, giving everyone the opportunity to receive positive energy with great activities. For the first time, coffee lovers will be thrilled to create a world of your imagination using AI technology. Ready to add ideas to awaken the wonderful world with your own style. Any great ideas will be posted on the NESCAFÉ bulletin board in the EM area. To share the power to awaken the world with the Thai people

You can also enjoy comprehensive drawing and interactive drawing of images and text. Combining the willpower of everyone who can participate in awakening the world in their own way. Ready to find your favorite coffee based on your personality. And meet famous influencers who will share their unique stories of awakening the world. Coffee lovers, get ready to register your attendance at this event, so don't miss it!

a job “Nescafe create your world” This time, it is an extension of the global Nescafe campaign of the same name. With over 80 years of experience in the coffee industry, Nescafe is committed to making great-tasting coffee easily accessible to people around the world. Ready to provide a good coffee immersion experience with innovations and products that cover all the needs of Thai consumers. Because Nescafe believes that every person on the planet deserves to enjoy good quality coffee. Every second, people around the world drink more than 6,000 cups of Nescafe.

Mr. Victor Hsieh, Chairman and CEO of Nestlé Indochina He revealed: “As a global leader and the world's largest coffee brand, we know the world is changing. And consumers have changing needs, too. Therefore, Nescafe develops our position to be strong. It has evolved from being an everyday drink that keeps people awake. “Let's become a drink that inspires everyone to make meaningful change. Today, we are very proud that Thailand is one of the first countries to launch it.” “Nescafe create your world“ It is a global Nescafe concept that communicates the heart of the brand in embracing good things and optimism. And inspiring people around the world every day. It reflects the experience and size of Nescafe's global footprint. Let's reveal the power of coffee to perfection.

Miss Sriprava Jingprasertsuk, Director, Instant and Creamed Coffee Business, Nestlé (Thailand) Co., Ltd., said: For “NESCAFÉ Make Your World” in Thailand, it was developed within the context of Thai people to continuously reach coffee lovers under this concept. “Your world…inspiring many others. Initiate activities to awaken the world to the Thai people. With redesigned packaging, the Nescafe Blend & Brew product line showcases a modern, eye-catching design. Besides launching a new commercial, this is the first time we are releasing a 90-second TVC with 6 inspiring true stories to tell Role Model Stories with our presenters who created inspiration.The Heart of Doing Small Things Starts with Yourself. But it can create a driving force that creates smiles and laughter to wake up the world for others, and what's even more special is what we have provided.SongA hit everyone knows. “It revolves around me. I revolve around you.” It was newly arranged and sung by Jeff and Jaminen. To be the soundtrack of a commercial film which will start broadcasting on TV stations and digital media from January 11, 2024 onwards, along with organizing the “NESCAFÉ Make Your World” event to awaken the world of coffee lovers with many activities over the entire 9 days, which is expected to receive a positive response. Excellent.

Concept ““Make your world, your world…inspire many others.” It aims to reverse the belief that we all don't know. How much impact does each person have on the world? Every day you wake up to live your life. You awaken the world of others and move our world forward. Your humor may make others smile without you even realizing it. The design with which you do something. This may be an inspiration to someone or not to stoop to ordinary things. It may create a new standard that opens a new perspective on the world and this concept is something that is close and present in every individual's daily life. Nescafe, as a market-leading brand that has always stood with the Thai people, intends to encourage everyone to see the value and importance of every action they take towards those around them and towards our world. We strive to be the cup of coffee that is always by your side in making change for a better world.

Nadak leads the team of Nescafe providers. Share the inspiration you want to convey to your fans.

Call you Kugimiya He said: “I am very happy to be working with Nescafe on this campaign. “Nescafe create your world” It serves as a reawakening of inspiration for myself as well. By being able to experience many stories drawn from true stories in this campaign, such as P'Java, an Asian Para Games gold medalist athlete who was determined to follow his dreams to success. Personally, I believe in passing on inspiration and the concept that no matter who you are, you can play a role in awakening our world. And I want to pass on good stories like this to everyone.

Bavrn Pimchanok Loyvisadebaiboon He said: Filming this movie was a lot of fun. BE YOURSELF Because we are fun and funny people, we may not often realize it. We make the people around us happy. Laugh with us as we work more with teacher Top-Anon Rapcher, whose clips we have often seen on TikTok, teaching using rap songs. Turning difficult things into easy things will make learning more fun for children.

child Kanchay Kamnerdploi “I like the idea of ​​this campaign that encourages everyone to be more considerate of those around them,” he said. As a reporter and host, I have encountered many stories of many problems in society that sometimes arise from being selfish. We forget to think about others. We just need to adjust our mindset to think more about those around us in every action we take. I believe this will help make our community a better place to live.

In addition, there are three new broadcasters joining the team. Boy Trishada Vicharat He said: “I am very happy to be part of the Nescafe family. And this time Poi became an actor to convey the belief that everyone has the value to accept who we are. He is an inspiration to many others to dare to be themselves. Expand your view of the world.”

Jeff Workamon Sator He said, “Create your world for me doesn't always have to be a big thing. We can start from small things of ourselves, like I am a person who loves music. I am happy to play music. And I used music to spread happiness to the masses as well which I believe everyone can do as well.”

Gemini norawit thitikaronrak “In the past, I had the opportunity to try many new things,” he said. Be it an acting role, singing and dancing, it has opened up different experiences for me than before. And in this Nescafe commercial movie it was the first time I was able to play L-Ke, and compete with L-Ke's angelic brothers and sisters who I love so much. It is famous for its application of superheroes mixed with Thai elements. “Create a new form of fun for Likay making. It's so much fun.”

Besides work “Nescafe create your world“ Coffee lovers can still enjoy Nescafe's diverse range of products. Catering to everyone's needs, from the perfect blend to the fine glazeNescafe mix and drink In 7 flavors to suit every taste, the true taste of coffee comes from the spirit of high-quality coffee beans that reflects your personality.Red Nescafe cup, Coffee made with every detail to elevate the premium coffee experienceNescafe GoldThe full, intense flavor provides the driving force towards the goal Canned Nescafe

Unlock distinct activity zones to awaken inspiration in the action.”Nescafe create your world“ Coffee lovers should not miss it.!

a job: “Nescafe create your world”

Location: EM Market Hall, Ground Floor, Emsphere Shopping Centre
Date: January 13-21, 2024

Time: 10:00 – 21:00 noon.
Entry fees: No fees
Details: Nescafe Facebook

Nescafe changes the perspective of enjoying coffee to inspire a new way through artificial intelligence technology, and awakens the world of coffee lovers. At the “NESCAFÉ Make Your World” event at Emsphere It consists of interesting activity areas such as region 1 Live your world Invitation to Share Intents Add ideas to awaken the wonderful world in your own style or send a “Make Your World Resolution” on a personalized simulation globe with each person’s photo. Through AI technology, some of your best photos and ideas will be published on Nescafe billboards in the EM area to spread inspiration. region 2 Draw your world Invite to draw pictures or write messages You want to participate in changing the world using immersive drawing Collect messages to appear on the globe to symbolize that Everyone can participate in awakening the world in their own way, complete with signature coffee menus prepared using Nescafe products in region 3 Savor your world Find your favorite coffee based on your personality and passion. We also invite coffee lovers to come and recycle their accumulated coffee bags together. The most special thing we will haveregion 4 Inspire your world Or the Inspiring Stage, a stage that allows famous influencers to come, speak and share stories to inspire the world.