Mr. Destat Panyarachon, CEO of PTT Oil and Retail Business Public Company Limited (OR), attended the opening ceremony of Amazon Concept Store Café, Rongkaya Branch. Vientiane Capital, Lao People’s Democratic Republic Officially it is the first Amazon Cafe concept store in a foreign country. It is the first in Lao People’s Democratic Republic who is ready to be a new landmark in Vientiane with the concept of “Local Culture Door” (Local Culture Door).
Amazon Concept Store Café, Rongkayasen Branch It is the first concept store in a foreign country, and Amazon Café intends to bring the sweet stories of the local area where the store is located and integrate them with business operations. It will be conveyed through different identities so that the Café Amazon Concept Store will be an actor that tells the story of the local area, and the Concept Store will have different special menus for the store. It will be a fusion drink that uses the local culture as a distinctive feature. There is a special drink recipe (Signature Menu) that uses ingredients from the community in which the store is located. Come and create a special menu available only in this branch.
For the special menu at Amazon Concept Store Cafe, Rong Kayasin branch, there is Tum Mak Hoong, a drink that incorporates local Lao culture as its signature feature. It is inspired by the Lao papaya salad and uses 400-year-old white tea, a staple product of Ban Ko Man, Phongsali Province, in the far north of Laos, as the base of the drink. Mix in cucumber syrup. Gives a sweet and sour taste “Roselle Beer Laos” is created from Lao beer. It is a popular product from the Lao People’s Democratic Republic, blended with a refreshing hibiscus syrup and Kayasin Frappe, which serves coffee mixed with coconut milk. Giving a unique and perfect taste there is also a bar that serves special drinks called Concept Bar, which can only be found in Concept Stores that use specially selected coffee beans. From Paksong City, Champasak Province
Additionally, the furniture and interior decor items in the store are upcycled materials that take waste or unused materials and reuse them to make furniture. Following the guidelines of saving the world with a circular lifestyle, Amazon Café is always concerned. In accordance with the business practices of Circular Economy for a Better World, whether it is a marble countertop which is the product of a mixture of eggshell waste and artificial stones, Place Cove, a material made from coffee pulp (silver peel) mixed with industrial plastic waste. Processed into sheets of decorative material. With its unique texture and natural colours. It is tough and flexible. It is also environmentally friendly. All sofa and chair covers in the store are made from plastic water bottle fibers. Obtained from recycling process, etc.
In addition to its presence in the community, it supports employment as well as stimulating tourism in the area, Amazon Concept Store Café, Rongkayasin branch. It also brings special products obtained from supporting community enterprises (local SMEs) in Lao PDR to sell as special premium products that are only available in this branch, such as handmade cloth bags with embroidered patterns mixed with local woven fabrics. By Indigenous Tribes is a non-profit group to assist and support people with disabilities and poor ethnic women in Lao People’s Democratic Republic, helping to support local businesses at the grassroots level. Promoting sustainable development of the community’s quality of life. It reflects the concept of “door to local culture” very well.
Café Amazon was first launched in Lao PDR in 2012 and is currently open for service inside and outside PTT service stations, with a total of 92 branches, and has received good response from Lao consumers. It aims to have more than 100 branches nationwide in 2024. This is another commitment from OR in bringing Thai brands abroad. To create success and acceptance in the global market and proudly step forward to become a leading beverage brand globally
By InfoQuest News Agency (December 18, 2023)
Tags: amazon cafe au, amazon cafe, Dastat Panyarachon, PTT oil and retail business, thai stocks
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