Phumtham reveals the booming Chinese cosmetics market Advising Thai entrepreneurs to adapt to meet their needs, focusing on quality and highlighting product strengths Use eco-friendly packaging
On July 27, 2024, Mr. Phumttam Wichayachai, Deputy Prime Minister and Minister of Commerce, revealed that he had given the policy to the trade team. Continuously survey the market and report on market movements abroad. Create business opportunities for Thai entrepreneurs and work with the Thailand team as the Prime Minister introduced a proactive economic diplomacy policy, and identified 10 important target countries. I recently received a report from the Director of the Foreign Trade Promotion Bureau of Xiamen, People's Republic of China, who surveyed trends in China's fast-growing cosmetics industry
The trade ambassador reported from a survey of China's cosmetics industry during the 618 Shopping Festival or June 18, the founding day of Jingdong (JD.com), that there will be discount contests in the main battlefields of cosmetics brands across platforms such as Tmall and JD, which have 43 cosmetics brands with sales exceeding 100 million yuan.
But China's cosmetics industry is shifting from relying on big promotions on important days to focusing on daily sales and building long-term brand value. Focus on multi-channel marketing, Omni Channel, which allows customers to access products and services from multiple channels. Online marketing is used to extend promotions and live streaming sales have increased
In addition, China attaches great importance to Chinese-style and environmentally friendly cosmetics packaging. Currently, Chinese cosmetic brands are starting to pay attention to the foundation. Focus on innovation in the production of products that better understand the individual needs of consumers. Foundation products suitable for weather conditions have been launched. Consumer skin condition has skin nourishing properties Contains sunscreen and foundation in one product. Cosmetics packaging trends Environmentally friendly and sustainable packaging with Chinese aesthetics with a retro trend. In the spotlight
Chinese consumers care about cosmetics as follows:
1. Colors like mint green are a new trend.
2. Environmental friendliness and sustainability Chinese consumers have realized the importance of low-carbon and environmentally friendly packaging.
3. Chinese style and natural style Chinese consumers have a confident cultural blend. By the style of retro Chinese style and modern Chinese styles are all popular.
4. The packaging design reflects modern technology. For example, the Cyberpunk style packaging creates a sense of modern future. It attracts the attention of Chinese consumers well.
The trade ambassador recommended that China’s beauty market is changing rapidly and offers many opportunities. Thai businessmen should study this trend closely. And adjust strategies to match consumer needs by making good use of Thailand’s strengths, such as natural ingredients and Thai skincare wisdom. In addition, Chinese-style eco-friendly cosmetic packaging continues to respond well to Chinese consumer behavior.
However, Thai cosmetics do not only have potential in China. They also tend to be popular in Southeast Asian countries such as Indonesia, Malaysia and the Philippines. Who prefer cosmetics that contain natural ingredients and focus on product quality that contains safe ingredients and is in line with future trends.
Follow good content like this on
Facebook : https://www.facebook.com/innnews.co.th
Twitter : https://twitter.com/innnews
Youtube : https://www.youtube.com/c/INNNNEWS_INN
Tik Tok : https://www.tiktok.com/@inn_news
Official Line Account : @innnews
“Subtly charming student. Pop culture junkie. Creator. Amateur music specialist. Beer fanatic.”