Influencer and celebrity marketing data aggregation platform Lefty reported that Freen Sarocha and Becky Rebecca each created media value at the 2024 Cannes Film Festival. $4.7 million or about 172 million baht
Written by Becky Rebecca is ranked as the 5th most valuable influencer on Instagram with 3.4 million followers. With an average engagement rate of 36.9%, she was instrumental in generating 75% of the media value for Balenciaga, which she wore before leaving and on the red carpet throughout the festival.
Freen Sarocha came in sixth on the list, appearing in Ferragamo at the Variety event, alongside Chopard jewelry and Burberry leisurewear, achieving an average engagement rate of 33.4% from her 3.7 million followers
Another Thai celebrity who attended the event, Chombo Araya, ranked 10th among people who have created media value for jewelry brands. She wore Boucheron jewelry throughout the trip and on the red carpet with a total value of $1.7 million, or approximately 62 million baht.
But overall, the biggest contributors to media value are Selena Gomez for fashion at $7.8 million for Saint Laurent, Bella Hadid for jewelry at $5.3 million for Chopard, and Anya Taylor-Joy on the beauty side, with her Dior Beauty brand a joint ambassador at $1.6 million. Million dollars
picture: Daniele Venturelli/Getty Images for the Red Sea International Film Festival
Reference: leftist