Bruxa Holding has formulated a business plan for 2024, aims to expand the business to increase the rate of recurring revenue, total revenue is 28,000 million baht, plans to open 30 new projects worth 29,000 million baht, expects to increase the advance business revenue by 50%, highlights the strategy ready to create sustainable growth. By coordinating the collaboration of various products and services within the group from each site. Both Real Estate Development Businesses Healthcare Businesses Ecommerce Businesses Preview Businesses A new business called Inno Home Construction is accepting construction of residential buildings. It aims to create a fully integrated lifestyle of “Live well, be well, live well and be happy”.
Mr. Uthen Lohasitpitak Bruxa Holding Public Company Limited Group CEO indicated operating results of 26,132 million baht in revenue and 2,205 million baht in net profit in 2023. Since 2019, the proportion of goods priced below 3 million baht has been approximately 70%, but this year it plans to reduce it to approximately 40% in line with the current economic situation.
Over the past year the group has adjusted its structure. And multiple business models by dividing the business into 4 cores viz
1.Healthcare business includes health care services of Vimut Hospital and Thepterin Hospital 25% stake invested in KPN Senior Hospital Group Company, preparing to expand nursing home services, aiming to expand 600 beds within 3 years. The group also plans to invest 3,500 million baht to expand specialty hospitals. Expand beds at Sukhumvit Vimut Hospital to 150 beds, ready to grow to 2,300 million baht target by 2024.
2. E-commerce Under the operation of Synergy Growth Company Limited, a subsidiary of Bruxa Group, it aims to grow 5 times by 2024 and hopes to generate 1,000 million baht in revenue in 3 years.
3. A group of new business units split off to support growth. Open opportunities to generate additional income such as precast business. The total orders and installations (backlog) from Bruxa and other customers are more than the target of 4,500 million baht, and the company aims to increase revenue by 50% to 3,500 million baht in 2024.
The group has a separate business unit for construction of residential buildings. A new company “Inno Home Construction” emerged, a major organizational adjustment to achieve better work efficiency, expand growth opportunities and generate income from construction services. The target for 2024 is to generate 5,600 million baht in revenue. .
and 4. Investment to support business chain expansion. Expand investment in logistics real estate and healthcare real estate
“Do this in 2024, we believe Bruxa Holding Company together with all its subsidiaries is well prepared in terms of operations. And financial readiness will take a step forward in the direction of growth according to the Ready to Thrive strategy. The advantages of this new organizational structure are as follows: (1) Simultaneously more Benefits of buying at scale, traffic and adding product value Plan (2) Increase sales opportunities across product groups (cross-selling) to support the needs of customers at each life stage (3) Generate additional income from a variety of products and services In the future, by combining benefits, regular income We aim to increase the ratio to 25%. In each platform to create life, the vision is to live in a place “to live well and be happy. In 2024, the group's total revenue is set at 28,000 million baht, and new projects worth about 29,000 million baht have been launched.”
Meanwhile, Bruxa's financial position remains strong. Net debt to equity ratio (Net Gearing Ratio) is less than 0.27 times.
Real estate industry Mr. Pia Prayong The CEO of Bruxa Real Estate Public Company Limited has set a sales target of 27,000 million baht and a transfer target of 25,500 million baht in 2024. (some postponed from 2023) and 3 condominium projects, approximately 29,000 million baht, with ready-made apartments to be converted to a gross income of over 10,000 million baht.
The plan is to strengthen the portfolio by adding products for customers in the mid-high-end segment. The Palm is poised to create more than 30 million baht worth of added value to the brand, bringing synergy from the combined health businesses. Make the big picture clearer. It is poised to focus on managing assets by 2024 and aims to restock Landbank with a budget of 10,500 million baht to expand. Focuses on housing development To maintain the rate of growth according to customer groups, housing prices under 3 million baht should not exceed 40% and those above 7 million baht should not exceed 30%.
Health business Dr. Pichit Guanonkit Deputy Group Executive Officer of Bruxa Holding Public Company Limited and Acting Chief Executive Officer of Vimut Hospital Company Limited disclosed the operational results for the year 2023. In the previous year, there was a 49% increase in the number of non-Covid patients using services at Vimut Hospital in the last year.
By 2024, Vimut Group is targeting a revenue of 2,300 million baht. The project to rename Thepdarin Hospital as “Vimut Thepdarin Hospital” is ready to start in April.
Additionally, in association with KPN Senior Hospital Group, it specializes in geriatric healthcare and is a solution for geriatric care in all dimensions. Expanding support for the long-term living community Take over the management of Vimut Group's nursing homes in Bangna, Baring and Watsaraphon areas with a total of 240 beds, and the opportunity to manage 5 nursing homes, with the aim of expanding the total number of beds. 600. Beds within 3 years, with continued construction of the new Vimut Hospital on Sukhumvit Road and areas on the Thonpuri side.
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