September 21, 2023
press release
Q Fresh partners with Makro to launch the “With Love and Sea Bass (Thailand)” campaign to help farmers encourage Thai people to increase their consumption of sea bass. Willing to promote the benefits of “high protein, low fat” at an attractive price.
Bangkok – September 21, 2023 – The Qfresh brand of Thai Union Group Public Company Limited, a leading global seafood producer, joins CP Extra Public Company Limited, the business operator. Wholesale under the brand “Makro” launches the project “With Love and Sea Bass (Thailand)” promoting a campaign for Thai people to consume good protein from sea bass at great prices through Makro throughout the country. From today – October 30, 2023
Mr. Thanachot Boonmechot, General Manager of Shrimp Business Group, Thai Union Group Company Limited, said: “It is our intention to do business hand in hand with the Thai community. Both in creating jobs and professions and the ongoing support for SMEs and Thai farmers from Qfresh and CP Extra. Therefore, the cooperation in purchasing and ensuring the price of seabass was born. To encourage Thai people to switch to consuming high-quality protein from Thai farmers. QFresh and its partners help create more channels for product distribution. The fish purchased will go through standardized production methods. Guaranteed freshness, hygiene, safety, formalin-free, and no residue so consumers can eat high-quality sea bass. Confidently distributed as fresh sea bass. Frozen sea bass, cut into pieces. There are many sizes to choose from. Ready to organize special price promotions under the Q Fresh brand”
For short-term operations, it will use the purchase of 200 tons of sea bass from Thai farmers. In the central and eastern regions, the first 100 tons will be produced and sold as fresh fish. The rest will be processed into frozen sea bass under the Q Fresh brand. Combined with special price promotions, both retail customers and restaurant operators will come in and buy more. At the same time, it aims to encourage Thai people to increase their consumption of high-quality protein from sea bass. Because fish is an important source of protein. Especially sea bass, which is considered low in calories and fat. But it is rich in protein. Omega-3 fatty acids and DHA are important nutrients that help nourish the brain and also contain nutrients that help nourish the optic nerve. Vision and helps reduce the risk of high blood pressure. Currently, Thai people average only 32 grams of sea bass per person per year.
Mr. Patchayut Saransiri, Assistant Director, Purchasing Department (Fresh Foods Division) CP Extra said that Makro views QFresh as a brand with experience and potential in producing world-class seafood. It has a customer base of retail consumers and several leading restaurants. In this cooperation, in addition to special price promotions, Makro also opened space for Qfresh to set up high-quality sea bass tasting kiosks in 5 Makro branches: Kanlapavryuk Branch, Bangbun Branch, Ramindra Branch. Srinakarin Branch and Charansanitwong Branch every Thursday – Sunday until October 2023
The promotion for whole sea bass starts at a great price of 109 baht per kg (from the regular price of 140 baht), while 1,000 gram frozen fillets are priced at 389 baht (from the regular price of 445 baht).
For those interested, you can follow Q Fresh sea bass promotions on https://www.facebook.com/qfreshshop.th
