Realme celebrates global sales exceeding 200 million units! Announcing the progress of developing innovations to meet the needs of all categories of customers. From entry level to flagship
Ready to celebrate and thank Realmi fans with full activities and promotions throughout the month of December!
Realme, the fastest growing new generation smartphone brand in the world. Officially announcing the success of smartphone shipments around the world exceeding 200 million units! The company was able to sell more than 100 million units in 2021 and is committed to continuous development at breakneck speed in the face of many obstacles in the global market. It has become the No. 5 smartphone brand and is known as the fastest growing brand with shipments exceeding 200 million units today. It has also become one of the “200 Million Club” which is a prestigious international ranking stage where Realme is ready to move forward steadily amidst the highly competitive global smartphone market to create and continue “miracles against global trends”.
Realme sets the highest record in the field of aggressive smartphones. We proudly step onto the international stage “200M Club”
Realme was launched in the global market in 2018 at a time when the smartphone business was reaching a high saturation point. With more than 701 smartphone brands and many market leaders, Realme has tried to penetrate the global market so aggressively that it has been able to build a stable reputation for its brand. Through its commitment to providing a superior smartphone experience to young people around the world, Realme has been able to propel itself into the top 10 global brands over the past five years and eventually reach a leadership position in the market.
Realme has consistently created overwhelming sales phenomena. From introducing innovation and using consumer insights it took just 37 months to build a network of over 100 million users worldwide. Until it gained widespread acceptance and started growing steadily, in 2022 Realme started introducing the “Simply Better” strategy, which focuses on developing better features to provide a product user experience that is superior to competitors. By giving prominence to the GT and Number Series, later in 2023, the “Simply Better” strategy has been concretely launched. To ensure that each product model should have significantly better technology in terms of design, performance and user experience, Realme is also investing in R&D by establishing the Realme Global Leap-forward Technology Institute, where Realme is dedicated to developing technology in four key areas. Areas: Display, Camera, Gaming Experience, Charging While the global smartphone market has slowed in the past two years, Realme has maintained its growth rate continuously. Even in the face of market competition and pressure from the environment, the advanced products have created a strong market position for Realme in many regions around the world and made Realme a major player in emerging markets. Its share in emerging markets is 88%, significantly higher than any other brand in the 200 million club list.
Realme is committed to providing superior products to grow with new generations of consumers around the world.
Realme’s mission is to deliver products with leaps and bounds in performance and design. To provide enjoyable experiences to young people around the world, over the past five years, Realme has had a deep understanding of meeting the needs of the new generation. Willing to constantly listen to users’ voices in order to continuously improve the brand and products. The diverse needs of users around the world have accelerated Realme’s growth. Through the comprehensive development of the product portfolio towards the “Simply Better” strategy, Realme has won praise from users and is ready to grow towards common success.
With global smartphone shipments reaching 200 million units, Realme has truly become a major international smartphone brand and has a greater impact on international markets. The company remains true to its founding mission and aims to provide effective products to people around the world.
In 2024, Realme plans to significantly increase investment in research and development to enhance its technological capabilities. It will increase its R&D budget by 470% to advance the missions of Realme’s Global Leap-forward Technology Institute in photography, gaming, display and charging systems. By collaborating with more than 33 world-leading technology partners, Realme will also expand its research and technology team. The number of research workers is expected to increase by 400% next year.
The era of “slow development like an elevator ride” in the smartphone industry is over, Sky Li, founder and CEO of Realme, said in an open letter celebrating the brand’s fifth anniversary. Moving forward, the future will be even more challenging. Because every step brings Realme closer to the next destination. To achieve this new milestone, Realme will stick to its core vision. Continuously move the criterion up. Listen to users and grow with young people around the world to create the Realme miracle together
Accelerated growth of Realme in Thailand, one of the major markets in Southeast Asia
All of this is officially entering the fourth year this year. With the vision and courage to make this leap, Realme rose to number 4 among smartphone brands in Thailand and achieved a higher growth rate of 51% in the second quarter of 2023 and as part of the launch of every Realme smartphone model in Thailand. It received a good response both in terms of sales and praise for each model. This can be seen from the sales ranking in the top three on leading online marketplace platforms Lazada and Shopee, especially during the first week of launch.
In addition to managing the smartphone retail business, Realme Thailand also focuses on enhancing the brand image so that consumers can better understand and understand the key concept of the brand “Dare to LEAP” by supporting new generation activities with creativity and promotion. Outstanding self-expression whether it is supporting the ambassadorial work of leading universities organizing workshop activities and supporting awards so that the new generation can experience Realme smartphone products on a wider scale.
And for the good news about the next level of Realmi’s success. As well as ensuring that Realme truly grows by leaps and bounds. This also reinforces that Realmi is considered a technology leader in various fields. Really Real Me Thailand is therefore willing to provide activities. Special offers and many surprises during the Sending Happiness Festival at the end of the year to thank Realmi fans who are an important part of this success and to emphasize that Realmi has always given importance to Realmi fans, Realmi fans can follow the details of the promotions and various activities can be accessed via Facebook Realme Thailand (https https://www.facebook.com/search/top/?q=realme)
Date: 11/28/2023
“Unapologetic communicator. Wannabe web lover. Friendly travel scholar. Problem solver. Amateur social mediaholic.”