Replacing Google Play Movies & TV on Android and iOS

Google TV is taking another step in its acquisition of Google Play Movies. Application rolling out to iOS on Wednesday, where a file promotion in the same place For Google Play Movies & TV. as announced in MarchPlay Movies & TV is also losing its spot in the Android Play Store this week, where it was a top-ranked tab. There aren’t many Play & TV movies left now, or Google’s original ambitions for the Play brand.

We can talk about the new thing first: the Google TV app has been launched on iOS. On Android, the app is part of the media store and part content collection guide. You may have noticed there Much of broadcast services. Google TV is a kind of modern TV guide, that lets you know what shows are playing on apps, and this function makes the transition to iOS. Google says iOS users can “take your library on the go” but only for “movies and shows you’ve rented or previously purchased with your Google account.” So it looks like the Store portion of Google TV isn’t doing the discounting. If you have to run Android TV or Google TV operating systems on your TV, you can now use your iOS device as a remote control.

Google also finally go ahead With its plan to strip video purchases from the Play Store this week, making Google TV (well, YouTube, I think) the primary way to buy Google video content on Android. Google Play was originally envisioned as a comprehensive media empire, covering Google Play Music, Google Play magazines/newspapers and magazines, Google Play Movies & TV, Google Play Books, all sold within the Google Play Store. The Play Store is shipped as the default app store on all 3 billion Android devices in the world (“Android” is a registered trademark of Google and does not include forks). Lining the heavily trafficked Google Play Store with a large number of media content stores seemed (and still seems) to be a powerful strategy.

However, Google can’t stick with it, and the rest of these media stores have turned into standalone properties. Newspapers and magazines closed in favor of Google News in 2018. It was Google Music tragically closed for YouTube Music in 2020. Play Movies has been out the door since Google TV launched in 2020, and now the Play Store is selling an embarrassing array of apps and books.

Play & TV Movies does not die like other Google Play brands. Contrary to its name, Google TV also takes care of movies on some platforms, as well as YouTube, and Play Movies still exists for some platforms and countries. Google has support page It details the set of video apps that are definitely not dysfunctional, showing which of the three competing brands are available on specific platforms. It seems phones still have YouTube, Play Movies & TV, and Google TV, depending on your country. On the web, you can still choose from google apps or youtube. Smart TVs are very complicated: on third-party platforms like Roku, you have to use the YouTube app. Google does not provide the Google TV app for Android TV; Instead, you should still use the Play Movies & TV app. Google has a new fork of Android TV, also called “Google TV” (that’s a complete operating system), which integrates Google TV the service in the operating system. This type explains why Android TV does not have a Google TV app.

Replacing everything unilaterally with Google’s most powerful media content brand – YouTube – would make a lot of sense, but rights negotiations would complicate it. Google Play Movies & TV offers purchases in 117 countries, while YouTube only makes deals to offer purchases in 46 countries. There is also a service called “YouTube TV”, but this is an alternative to cable TV.