Russia launches its 'Discover Russia' brand in hopes of increasing tourist arrivals – Thai Xinhua

Russia launches its 'Discover Russia' brand in hopes of increasing tourist arrivals – Thai Xinhua
(Photo from Xinhua Archive: A winter view of the Moskva River in Moscow. The capital of Russia, February 7, 2024)

St. Petersburg, March 20, 2020 (Xinhua) The Russian Ministry of Economic Development on Tuesday announced that Russia will continue to promote tourism under the “Discover Russia” brand, which is currently being tested in foreign markets.

Nikita Kondretiev, Director of the Office of Multilateral Economic Cooperation and Special Projects under the Ministry states that Russia attaches great importance to the development and promotion of domestic tourism. It plans to double the number of tourists to Russia in the next six years from 8 million to 16 million.

The Ministry works with various regions. Identify tourism promotion strategies and platforms and uses cultural elements. Creative industries and gastronomy in enhancing the tourism potential of the region. In cooperation with social media networks and modern digital devices.

Kondretiev said that the first year of work will focus on the most economically suitable countries, such as China, India and the United Arab Emirates. Saudi Arabia, Iran and Oman, with future plans to expand into the Arab Gulf countries. Member states of the Commonwealth of Independent States and other Southeast Asian countries

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