ASICS (ASICS) launches its latest model NOVABLAST™ 4. It is one of the most popular running shoes from ASICS, providing a soft, bouncy and comfortable running experience, like jumping on a trampoline. With the FF BLAST™ PLUS ECO insole, which helps absorb shock and has a shape that helps the foot fit better.
This time, the NOVABLAST™ 4 shoe is inspired by flowering plants and the spiral Fibonacci leaf pattern, and features a unique design. Offering a more iconic look than any previous model, the result of ASICS' meticulous design philosophy has helped elevate it. The performance of the shoe has been improved through its design and many innovative features have been introduced into the shoe.
As for FF BLAST™ PLUS ECO, it is a lightweight foam. Shock absorption It is also designed to help you feel the bounce while running. To be able to run smoother the foam is made up of around 24% bio-based materials, which are renewable resources like the waste left over from sugarcane processing. This will not only benefit the community of people who love running. It also helps reduce the burden on the planet we live on. The NOVABLAST™ 4 will be the first shoe to feature the CO2e label, demonstrating ASICS' commitment to sustainability. The NOVABLAST™ 4 shoe also has a low CO2 footprint. 23% higher than the industry average* as well.
NOVABLAST™ 4 features a midsole and outsole designed to provide heel and forefoot traction and energy return. Creates lightweight bounce with every step. And when combined with a foam cushioning like the FF BLAST™ PLUS ECO, this shoe provides a stronger bounce. It helps with good bounce while running
The shoes also feature updated ventilation through a lightweight and breathable one-piece knit upper. Its flexible design provides superior comfort during daily runs and races, in addition, the tongue wing design has been upgraded to provide breathability. To reduce tongue movement and provide an overall better fit.
When it comes to stability, the NOVABLAST™ 4 also features an adjustable heel construction design for a comfortable fit. Supports the feet well. The shoe is also designed with less tightness in key areas than the AHAR™ LO outsole for added durability.
“In the spirit of the ASICS design philosophy, we are proud to introduce these important updates to the fan-favorite NOVABLAST™ series,” said Laura Bolgen, Senior Global Product Line Director, ASICS. “The NOVABLAST™ 4 shoe is designed after countless experiences with runners.” Including the application of scientific knowledge and information. Feature enhancements reflect ASICS' passion for innovation and our commitment to complete transparency about sustainability. With a running experience that comes with soft, bouncy comfort and a unique midsole design, NOVABLAST™ 4 shoes are ready to provide runners with an enjoyable running experience. Everyone can Move their ideas with NOVABLAST™ 4 shoes, that's what we want to achieve.
Get ready to get out and experience the ultimate running experience with NOVABLAST.TM 4 that sells men's and women's models. Available from January 11, 2024 for 5,200 baht in the ASICS Store. Leading online stores in ASICS.COM
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