The online fan base of Snyder Cut was reportedly infested with robots

Although there are quite a few real things The people who are fighting for the release of #TheSnyderCut Before Warner Bros. Announcement 2021the new Reports from rolling rock He points out that a great deal of the social media hype for the film was driven by bots and non-original accounts.

When Warner Bros.. It announced last year that it intends to issue an extended discount for 2017. Justice Squad The move was seen by many as a justification and a capitulation to director Zack Snyder and his hugely fanatic on the Internet. For years, Snyder loyalists insisted that the movement developed naturally as people saw Joss Whedon, who had replaced Snyder as director, turned over – and found it imperfect. but according to rolling rock, which obtained copies of multiple cybersecurity reports commissioned by Warner Bros. At least 13 percent of conversations about Snyder Cut on Facebook, Twitter, and Instagram included “fake authors.”

A 2021 report found that “one of the communities identified was made up of real and fake authors posting negative content about WarnerMedia for not taking back ‘SnyderVerse'”. In addition, three key leaders were identified among authors scanned on Twitter, Facebook, and Instagram – one leader in each platform. These leaders have received the most engagement and have many followers, which gives them the ability to influence public opinion.”

It’s not at all surprising that bots and networks of accounts pretending to be real people were part of the pulsing mass that handled its efforts to make Snyder Cut pay off like a job. What gives one pause, however, is Rolling Stone’s suggestion that Snyder purposely weaponized his fandom to make it seem as though Snyder’s cut was there when no one was around — removing the names of producers Jeff Jones and John Berg from the film’s credits when it was made. In the end .

status with Justice League Zack Snyder It was made even more complicated by the fact that a huge amount of new footage had to be shot and money had to be spent to complete, even though the movie was initially Described as just a director’s cut. Instead, Warner Bros. ‘ Justice League Zack Snyder It ended up spending an additional $60 million on post-production and editing costs, all while DCEU had long since outgrown the story that set the Justice League against Darkseid.

It’s hard to imagine that Warner Bros. She looks fondly at her decision to spend millions of dollars to reshoot a four-year-old movie that people didn’t really like in the first place. But it’s easy to learn how to do it rolling rockThe report may give other studios reason to rethink their approaches to tap into rabid audiences, especially at a time when all it would take to get films back in theaters is Even memes about them to boot in a big way.